Support and develop and oversee comprehensive channel marketing strategies aligned with corporate goals and target markets.
Lead the planning, execution, and optimization of multi-channel promotional campaigns, including digital marketing, events, partnerships, and content marketing as per assigned
Cultivate and maintain strong relationships with channel partners, supporting co-marketing efforts and joint promotional initiatives.
Provide strategic guidance and mentorship to marketing teams and associated stakeholders.
Manage and allocate marketing budgets efficiently to maximize ROI.
Analyze market trends, customer insights, and competitive intelligence to continually refine campaign strategies.
Monitor and report on campaign performance, KPIs, and ROI, adjusting tactics as needed for success.
Drive innovation in campaign approaches and marketing technologies to stay ahead of industry trends.
Collaborate with product, sales, and customer success teams to develop tailored marketing content and tools for channel partners.
Organize and coordinate high-impact promotional events, webinars, and industry trade shows.
Lead negotiations and contract management for partner collaborations and co-marketing activities.
Qualifications:
Bachelor's degree in Marketing, Business, or related field.
58 years experience in marketing, especially channel or campaign management.
Proven ability to execute multi-channel campaigns and drive ROI.
Strong analytical and budget management skills.
Excellent stakeholder management and communication skills.
Leadership experience with the ability to guide teams.
Familiar with CRM, marketing tools, and analytics platforms.
Able to manage multiple projects in a fast-paced environment.
