Customer & Category Strategy Manager

• Customer Insight & Behavior Analysis

Analyze customer journey, behavior, and conversion data to identify key drivers, barriers, and opportunities for optimization.

• Customer Segmentation & Personalization

Define key customer segments and tailor assortment, pricing, and promotions to address distinct customer needs and behaviors.

• Content & Experience Optimization

Optimize product content and digital shelf experience to enhance clarity, engagement, and conversion.

• Promotion Effectiveness

Design and evaluate promotions based on customer response, applying a test-and-learn approach to improve campaign performance.

• Pricing & Customer Perception

Align pricing strategies with market competitiveness and customer value perception to balance conversion and profitability.

• Voice of Customer (VOC)

Leverage customer feedback and reviews to identify insights and drive continuous improvement in category and experience.

• Conversion Rate Optimization (CRO)

Improve conversion through data-driven initiatives, including A/B testing and journey optimization.