At ABACUS Digital, we believe communication plays a vital role in building trust and long-term customer relationships. As a Customer Communication Designer, you will lead the design and optimization of messaging strategies that connect with borrowers at every important moment of their journeyfrom loan activation, repayment, to re-engagement. Your work will shape how ABACUS communicates with customers in a way that is clear, empathetic, and aligned with our brand voice, ultimately strengthening customer loyalty and financial wellbeing.
What You Will Do:
- Design and optimize customer communication strategies across multiple touchpoints, ensuring messages are aligned with portfolio goals and customer journey milestones.
- Develop and manage multi-channel communication flows (push notifications, LINE, SMS, in-app messages) that deliver clear, timely, and supportive messages.
- Initiate and lead communication campaigns (e.g., repayment reminders, win-back messaging, promotional offers) in collaboration with marketing, portfolio, and product teams.
- Craft messaging frameworks that combine behavioral insights, customer segmentation, and brand voice to promote responsible repayment and positive credit habits.
- Collaborate with user research and customer support teams to uncover customer insights and apply them to improve communication experiences.
- Work closely with cross-functional partners (communications, product, data, legal, collection) to ensure all messaging is empathetic, effective, and compliant.
What We Look For:
- Bachelors degree in Arts, Languages, Communications, Marketing, or related fields.
- 1+ year of experience in marketing communication, content design, or campaign messaging (experience in fintech or financial services is a plus).
- Strong writing and storytelling skills with the ability to craft messages that are clear, empathetic, and brand-aligned.
- Familiarity with multi-channel communication tools (push, SMS, LINE, in-app messaging) or CRM/marketing automation platforms.
- Analytical mindset with the ability to interpret customer behavior data and apply insights to improve communication effectiveness.
- Understanding of behavioral science, customer psychology, or UX writing is a strong advantage.
- Creative, detail-oriented, and comfortable working cross-functionally with diverse teams.
