About The Magnum Ice Cream Company
The Magnum Ice Cream Company is redefining indulgence in the FMCG landscapebringing iconic ice cream experiences to consumers across Thailand. Our General Trade (GT) business is the heartbeat of our retail presence, reaching millions through traditional trade outlets and emerging micro-distribution channels.
We operate with the agility of a startup and the strength of a global brand. Our ambition is bold: to become the most loved ice cream brand in every neighborhood, every cabinet, and every moment of indulgence.
We take pride in our culture one that values innovation, speed, and ownership. It's a place where bold ideas are welcomed, and every action is driven by a desire to make a meaningful impact.
JOB PURPOSE:
Lead the commercial growth and execution of Magnum Professional in the HoReCa channel. You will own the end-to-end customer development agendastrategy, sales execution, team leadership, and customer partnershipensuring Magnum Professional becomes the preferred ice cream partner for HoReCa operators across Thailand. This is a high-impact, entrepreneurial role for a leader who thrives in dynamic environments, inspires large teams, and delivers results through others.
KEY RESPONSIBILITIES:
Channel & Customer Strategy
- Develop and execute the HoReCa channel strategy for Magnum Professional, including segmentation, targeting, and value proposition for priority customer groups.
- Build joint business plans with key HoReCa customers and partners, aligning on growth targets, activation plans, and innovation launches.
- Collaborate with Marketing, R&D, Supply Chain, and Finance to ensure channel-fit propositions and operational excellence.
Sales Leadership & Team Development
- Lead, inspire, and develop a high-performing sales force of 100+ (including CD, ASM, Hunters, and support roles) to deliver against ambitious sales, distribution, and execution targets.
- Set clear objectives, KPIs, and performance management routines for all team layers; coach and mentor direct reports and build a strong talent pipeline.
- Foster a culture of ownership, speed, and continuous improvementmodeling startup behaviors and empowering teams to act with agility.
Commercial Execution & Customer Excellence
- Drive flawless execution of in-market activities: distribution expansion, menu/listing gains, visibility, and activation in HoReCa outlets.
- Ensure OTIF (On Time In Full) delivery of innovation and theme launches in the channel.
- Build and maintain strong relationships with key customers, acting as the ambassador of Magnum Professional and the voice of the customer internally.
Business Management & P&L Accountability
- Own the HoReCa channel P&L: deliver sales, market share, and profitability targets.
- Accurately forecast sales, manage budgets, and optimize trade investments for maximum ROI.
- Analyze performance data, identify opportunities/gaps, and lead course-correction actions.
Stakeholder Management & Cross-functional Collaboration
- Work closely with internal stakeholders (Marketing, R&D, Supply Chain, Finance, CSP) and external partners (distributors, agencies) to deliver business objectives.
- Represent Magnum Professional in key customer meetings, industry forums, and internal leadership sessions.
What we're looking for:
- 5-7+ years in customer development, sales, or key account managementpreferably in FMCG, foodservice, or OOH channels.
- Proven experience leading large, multi-layered sales teams (50+ people), with a track record of building talent and delivering results through others.
- Strong commercial acumen: P&L management, trade investment optimization, and business planning.
- Deep understanding of HoReCa channel dynamics, customer needs, and route-to-market models.
- Excellent negotiation, relationship-building, and stakeholder management skills.
- Entrepreneurial mindset: thrives in fast-paced, ambiguous environments; acts as a builder and change agent.
Mindsets & Behaviours
- High ownership and accountability; acts like a founder.
- Bias for action, speed, and continuous improvement.
- Collaborative, low-ego leader who inspires and develops others.
- Passion for building something new and making a tangible impact.
Nice-to-have
- Experience launching new brands, categories, or channels in OOH/HoReCa.
- Exposure to digital tools, data-driven sales management, and modern trade practices.
RELEVEANT EXPERIENCE
- Leadership of large sales teams (CD, ASM, Hunters, etc.) in FMCG or food service.
- Key account management and joint business planning with GT/ HoReCa customers.
- Successful track record of driving distribution, menu/listing gains, and in-market execution.
- P&L ownership and commercial decision-making.
How the Magnum Professionals team works
Magnum Professional operates with a startup cadence inside a new TMICC, empowered, and outcomesoriented. Roles across Marketing, CSP (customerfacing), R&D (incl. RA), Supply Chain and CD (with RSM/hunters) form the core with Finance and Consumer insights supported and selective external partners to accelerate delivery. Positions are permanent roles.
Why Join The Magnum Ice Cream Company
- Lead a bold, purpose-driven business redefining indulgence in everyday retail
- Work with iconic brands and passionate professionals
- Accelerate your growth in an empowered, end-to-end leadership role
- Thrive in a culture built on speed, simplicity, and ownership
- Shape the future of ice cream in Thailand
