To be partner with TT Head and RSM to develop strategic Channel Plans and lead the implementation of strategy for channel sustainable growth
To ensure successful execution and implementation of GTM, integrated programs (existing & new products of assigned products), in alignment with sales & marketing functions.
To develop and control trade promotion budget via A&M TMK, and CCR TMK.
To explore new business opportunity and grow assigned products portfolio & category- representing customer marketing team, to lead & manage FE team on continuous development to win on ground. To leading on being assigned projects, e.g. Idea-generation Workshop by Channel
To Join-develop junior people capability in Customer Marketing team, i.e. In-store Management Administrator, and Sales Operation Supervisor.
Responsibilities
Business Results:
Annual Volume Objective
GtM Plan across all categories, by Channel
Brand-Champion (as per assigned brands)
Integrated trade marketing calendar
Cost (TM & TM process)
Continuous improve shopper-penetration, by Channel
Lead Category-Management project
Define & develop Channel Strategy - by FORMAT, by Channel
People Results:
Work closely with TT Head, RSM and cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
Qualifications
Qualifications :
Master Degree in related field
Expereince :
Critical :
6yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
Leadership skills, Strong project mgt skills, able to lead and drive actions
Strong analytical skills, turning insight into actions.
Innovative thinking: able to lead team in new ways of thinking and
Execution. Good relationship building and teamwork
Good planning and managing performance of self
Initiative and flexible
Work well under pressure
Good command in both Thai & English
Computer literature in Microsoft Office
Desirable :
Experienced in Channel development and driving category-captaincy would be benefit
Experienced with direct retailers contacts or shopper research/category management process
