At True Corporation, we're building digital experiences that millions of customers choose to stay with.
As Thailand's No.1 TechTelco Company, we're looking for datadriven experts who turn insight into impact and loyalty into longterm growth.
Role Details
Position:Expert Retention Lifecycle & CRM Management
Department: Marketing (TrueVisions / TrueVisions Now)
Location: True Tower 1, Ratchadapisek Road
What You'll Do (Role Summary)
- Drive customer retention strategies across Pay TV and OTT platforms to reduce churn and maximize subscriber lifetime value.
- Lead lifecycle and CRM programs across onboarding, engagement, renewal, and winback using app push notifications, email, SMS, inapp messaging, and call center support.
- Work closely with Data, BI, and AI teams to develop churn prediction models, define retention KPIs, track cohort performance, and convert insights into actionable campaigns.
- Design and optimize retention offers such as content bundling, sports and premium content upsell, loyalty rewards, and renewal incentives through continuous A/B testing.
- Collaborate with product, content, partnership, and customer service teams while managing campaign budgets and retention ROI.
What We're Looking For
- Bachelor's or Master's degree in Marketing, Business, Economics, Data Analytics, or related fields with 812 years of experience in subscriptionbased, telco, Pay TV, OTT, or digital platform businesses.
- Strong experience in CRM, lifecycle marketing, or growth marketing with handson use of platforms such as Salesforce, Braze, MoEngage, or Adobe.
- Proven analytical skills with a strong understanding of subscription economics, churn drivers, and customer lifetime value.
- Commercial mindset with strong execution, project management, and campaign optimization capabilities.
- Preferred experience in OTT or streaming platforms, telco or Pay TV retention models, sports or premium content businesses, and AIdriven marketing or predictive analytics.
