Customer Strategy & Planning Support Manager

ABOUT THE MAGNUM ICE CREAM COMPANY: Life Tastes Better With Ice Cream

The Magnum Ice Cream Company is redefining indulgence in the FMCG landscape—bringing iconic ice cream experiences to consumers across Thailand.

We operate with the agility of a startup and the strength of a global brand. Our ambition is bold: to become the most loved ice cream brand in every neighborhood, every cabinet, and every moment of indulgence.

We take pride in our culture — one that values innovation, speed, and ownership. It's a place where bold ideas are welcomed, and every action is driven by a desire to make a meaningful impact.

JOB PURPOSE:

To lead and drive category growth by developing and executing strategic plans that deliver annual business results. This role serves as the key interface between marketing, sales, and cross-functional teams to co-create innovation launches, optimize category investments, and tailor channel-specific strategies.

By leveraging data-driven insights and cross-functional collaboration, the role ensures effective campaign execution, competitive analysis, and retailer engagement to maximize performance and profitability across all channels.

KEY RESPONSIBILITIES:

• Drive and deliver yearly business results.
• Lead category strategy development & guideline and Co-developed innovation launch with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions
• Provide a detailed analysis of actual sales vs forecast result and propose the rolling channel or action plans to the management.
• Work jointly with marketing team to assess category opportunities and analyze competitor and channel behavior for the annual plan, forecast and identify areas of opportunity.
• Plan, execute and evaluate options jointly with CBD (Key Account Managers and BD) for tailor made activities to enhance retailers commitment and integrating support plans
• Communicate to the CBD and retail partner team on any marketing/trade marketing initiatives to ensure smooth operation during implementation.
• Development category specific to each channel and customer, lead the development and execution of category plan, category JBP, D4R and D4C
• Managing and optimizing category investment, BMI, CCP to achieve turnover with optimal investment.

QUALIFICATIONS:

• Bachelor's or Master's degree in a relevant field.
• Minimum 3 years of experience in trade marketing, category analysis, or within the FMCG industry is preferred.
• Solid understanding of customer marketing, with the ability to provide strategic input to marketing, CBD (including field force), finance, and planning teams.
• Strong analytical skills with the ability to synthesize multiple data sources into actionable strategies.
• Proficient in data analysis and visualization tools such as Tableau, Power BI, Nielsen Retail Index, and Microsoft Office (Excel, PowerPoint).
• Fluent in both English and Thai, with excellent communication skills.
• Skilled in presentation, stakeholder alignment, and negotiation.
• Strong project management and problem-solving capabilities.
• Creative mindset with a passion for driving new initiatives.
• Proven experience in leading cross-functional teams and collaborating with external agencies.

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE

Please apply online. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

INTERNAL APPLICATIONS: By applying for this vacancy, you are confirming that you have made your Line Manager aware of your application and that you are at a point in your career where it is appropriate for you to apply for other positions. Please do not forget to upload your CV / Talent Card.

Disclaimer

Equal Opportunity Employer: TMICC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We take pleasure seriously. Join the Ice Cream team now!