This role will own the end-to-end CVM agenda with the objective to maximize customer value across the full lifecycle — from new customer growth, lead management, campaign management, cross-sell, upsell, renewal, retention, and reactivation.
The role will lead the orchestration of lead and customer experiences across channels, designing and optimizing customer journeys that drive engagement, conversion, retention, and long-term value. Working at the intersection of strategy, data, marketing, sales, and operations, this person will translate customer insights into scalable commercial impact and seamless customer experiences across the full lifecycle.
Key Responsibilities;
- Own CVM strategy, roadmap, and operating model across the customer lifecycle.
- Drive new customer growth, customer value maximization, and profitable acquisition.
- Manage the end-to-end lead journey and funnel, covering lead generation, qualification, scoring, routing, nurturing, conversion, and performance optimization.
- Design and execute multi-channel campaigns across branch, telesales, digital, Direct CRM, and partner channels.
- Develop and manage customer campaign, engagement, loyalty, retention, and rewards programs to strengthen customer relationships, increase lifetime value, and improve customer advocacy.
- Translate data, segmentation, and propensity models into actionable campaigns and personalized customer journeys.
- Track CVM performance, including leads, conversion, CAC, incremental premium, campaign ROI, retention, renewal, and customer value uplift.
- Work closely with sales, telesales, marketing, data, product, and operations teams to ensure execution at scale.
Qualifications;
- 5–10+ years of experience in CVM, CRM, customer marketing, campaign management, growth, or commercial strategy.
- Proven experience in financial services, insurance, banking, telco, retail, or data-driven customer businesses.
- Hands-on experience managing large-scale multi-channel campaigns and lead/funnel performance.
- Strong analytical mindset with experience using customer data, segmentation, customer value measurement, and campaign performance tracking.
- Strong stakeholder management and leadership skills, with an ownership mindset and bias for measurable results.
- Strong exposure to data-driven marketing and analytics-led decision-making.
Location; Phaya Thai, Bangkok (On-Site 100%)
