CWM & Franchise Business Leader

About LG Electronics

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, Life's Good, embodies our commitment to ensuring a happier, better life for all.

With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.

Our management philosophy, Jeong-do Management, embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of Customer-Value Creation and People-Oriented Management, these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.

Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

About the job

To lead and scale our commercial washing machine franchise business. This role is responsible for franchise strategy, partner performance, sales growth, and end‑to‑end commercial execution across assigned markets.

What you'll do

• Overlook Sales Division to develop and execute franchise strategy to expand laundromat business (self‑service & Wash and Fold service with O2O Platform.).
• Recruit Investor and analyze Investment ROI
• Manage franchise partners performance, ensuring sales targets, brand standards, and operational excellence.
• Drive revenue growth through pricing strategy, promotions, project sales, and channel development.
• Lead contract negotiation, franchise agreements, and commercial terms in line with company policies.
• Collaborate with operations, service, marketing, to ensure seamless project delivery and after‑sales support.
• Monitor market trends, competitor activities, and customer need to identify new business opportunities.
• Prepare business plans, forecasts, and performance reports for senior management.

What you must have

• Bachelor's degree in business, Marketing, Engineering, Finance or related field (MBA preferred).
• 8–12+ years in management, B2C, B2B sales, or business investment advice .
• Strong understanding of commercial laundry or investment recruiting, or franchise operations is highly preferred.
• Proven track record in business management,revenue growth, process Set-up
• Strong commercial acumen, negotiation, and investor management skills.
• Ability to work manage team and manage multiple projects in a fast‑paced environment.
• Excellent communication both Thai and English