Demand Generation & CRM Senior-Manager
Company: Iron Software
Department: Marketing/Sales
Reports to: Head of Marketing / Sales Team
About Iron Software
Iron Software builds developer tools that help engineering teams work faster with documents and data in .NET and related ecosystems. Our products are used by developers and technical teams worldwide for PDF, OCR, Excel, barcode, and related workflows.
We are looking for a Demand Generation & CRM Manager who can turn HubSpot into a true revenue engine. This role sits at the intersection of marketing, sales, CRM, and revenue operations, with a strong emphasis on HubSpot ownership, funnel performance, reporting, and lifecycle execution.
This is not a pure campaign manager role. We want someone who can both execute and think structurally: improve lead flow, tighten lifecycle processes, build trust in reporting, surface actionable insights, and help marketing and sales operate from the same revenue picture.
The Role
You will own and improve the systems, reporting, and lifecycle mechanics that move prospects from first touch to pipeline and revenue. You will work closely with both marketing and sales to improve conversion quality, identify funnel gaps, and create programs that support growth across Iron Software's customer journey.
The ideal candidate is strong in HubSpot, comfortable with data and attribution ambiguity, and able to explain performance clearly with logic, commercial awareness, and next-step recommendations.
What You'll Be Responsible For
- Own HubSpot as a core growth platform across lifecycle marketing, lead management, reporting, automation, and campaign operations.
- Build and optimise lead routing, lifecycle stages, scoring logic, segmentation, and handoff processes between marketing and sales.
- Create reporting that helps leadership understand performance across traffic, leads, qualified leads, revenue, and retention.
- Translate marketing and sales data into clear explanations, root-cause analysis, and practical recommendations.
- Partner with sales and leadership to improve funnel efficiency, lead quality, response workflows, and revenue visibility.
- Launch and optimise CRM and lifecycle campaigns across email, forms, workflows, nurture paths, and database segmentation.
- Improve attribution quality and confidence across campaigns, channels, and pipeline reporting.
- Audit existing funnel and CRM setup to identify broken processes, duplication, leakage, and opportunities for automation.
- Support campaign analysis across paid, organic, direct, partner, and product-led channels to help prioritise growth investments.
- Ensure data hygiene and consistency across properties, lists, contact/company records, and reporting structures.
- Work cross-functionally to turn business goals into measurable funnel targets and operational improvements.
What Good Looks Like in This Role
- Marketing and sales share a clearer, more trusted funnel view
- Lifecycle stages and lead handoffs are cleaner and easier to manage
- Reporting becomes more actionable, not just descriptive
- Leadership can understand what is driving or blocking revenue growth
- HubSpot becomes a decision-making system, not just an email tool
- The team gains better visibility into what to fix, scale, test, or stop
Requirements
- 3-5+ years in B2B marketing, lifecycle marketing, CRM, demand generation, revenue operations, or a closely related role.
- Strong hands-on experience with HubSpot, especially workflows, lists, lifecycle stages, properties, reporting, dashboards, and campaign tracking.
- Experience working closely with sales teams and improving marketing-to-sales processes.
- Strong analytical skills with the ability to interpret funnel data, spot patterns, explain performance, and recommend actions.
- Experience in B2B software, SaaS, developer tools, or a technical product environment is strongly preferred.
- Comfortable working with imperfect data and forming logical conclusions without overclaiming certainty.
- Strong communication skills with the ability to explain data to both technical and non-technical stakeholders.
- Organised, commercially aware, and able to balance strategic thinking with hands-on execution.
Bonus Points
- Experience in Revenue Operations
- Experience with lead scoring, attribution modelling, forecasting inputs, or CRM architecture.
- Familiarity with Google Analytics, paid media reporting, SQL, spreadsheets, or BI tools.
- Experience in a developer-focused, technical, or product-led growth environment.
- Experience improving CRM data quality and reporting accuracy across a growing team.
Why This Role Matters
This role will help Iron Software better connect marketing activity to revenue outcomes. You will help shape how we measure growth, how we qualify and route demand, and how we use HubSpot to turn insight into action.
If you enjoy solving funnel problems, making CRM systems useful, and helping teams align around revenue, we'd love to hear from you.
