The Buyer Acquisition Manager is responsible for overseeing customer retention for the commercial category through an in-house telesales team. He/She leads both strategic planning and hands-on execution to acquire, retain, and reactivate customers on the platform in a timely and scalable manner. The role combines data-driven decision-making, team leadership, and cross-functional collaboration to drive sustainable customer growth and engagement.
Your Challenge
- Own the end-to-end retention strategy for the commercial category, covering customer acquisition, retention, and reactivation via telesales
- Develop and execute strategic plans to maximize customer lifetime value and repeat purchase rates
- Run basic and intermediate analytics on the customer database to segment customers, identify opportunities, and prioritize outreach efforts
- Design and optimize telesales call strategies, scripts, and standardized engagement routines
- Lead daily performance management of the telesales team (e.g. pipeline visibility, daily check-ins, productivity and quality tracking)
- Monitor and report periodic commercial performance metrics, including conversion rate, retention, reactivation, churn, and engagement trends
- Coach, train, and continuously upskill the telesales team to improve effectiveness and consistency
- Collect, synthesize, and translate customer and frontline feedback into actionable insights for relevant internal squads (e.g. product, pricing, commercial policies)
- Build, scale, and structure the telesales team over time to support business growth objectives
Requirements
- Experience in supporting cross-team sales target setting, tracking, and development
- Experience in a telesales or B2B environment, ideally in food service and traditional retails or e-commerce
- Demonstrated proficiency leading analytically rigorous sales planning and initiatives
- Strong communication skills with ability to teach new concepts and effectively communicate feedbacks from field sales team to other squads
- Active coach and mentor whose goal is to grow and maximize the team's potential
- Highly proficient in MS Excel and other analytics tools
- Assertive, with the confidence to be voice of authority - not afraid to do what is best for the team
- Brings a high-energy and passionate outlook to the job and can influence those around her/him
- Able to build a sense of trust and rapport that creates a comfortable & effective workplace
- Providing guidance, training and mentorship, setting sales quotas and goals, creating sales plans, analyzing data, assigning sales territories and building the team
- Having team leadership and managing a sales team experience
Benefits
Best Culture
- Clear focus.
- Diverse Workplace (Our members are from around the world!)
- Thai and Non-Thai are both welcome!
- Non-hierarchical and agile environment
- Growth opportunity and career path
