Key Responsibility:
1) Category Strategy & Planning
- Develop and execute category strategies aligned with online growth objectives.
- Analyze market trends, customer behavior, and platform data to identify new opportunities and assortment gaps.
2) Assortment & Product Management
- Curate and manage a compelling online assortment with a balance of high-demand, trending, and new-to-market products.
- Collaborate with sourcing and merchandising teams to onboard new products especially own brands
3) Promotion & Campaign Planning
- Plan and execute category promotions across key campaigns, mega days, and platform-specific events (e.g., Lazada, Shopee, TikTok Shop).
- Coordinate with digital marketing and platform teams to maximize visibility and traffic.
4) Pricing & Profitability
- Monitor market pricing, set competitive prices, and drive margin improvement through strategic pricing and CN (Credit Note) management.
- Collaborate with finance and offline teams to align on cost allocation and margin support.
5) Performance Analysis
- Track and report on category KPIs including GMV, revenue, sell-through, inventory health, and margin.
- Utilize data to identify opportunities and take corrective actions to improve performance.
6) Cross-functional Collaboration
- Work closely with offline merchandising, supply chain, warehouse, and platform teams to ensure smooth operations and customer satisfaction.
- Act as a key contact point between offline and online teams for O2O alignment and stock clearance initiatives.
Qualification:
- Category Management Understanding of product lifecycle, assortment planning, product trend and merchandising.
- eCommerce Platforms Knowledge Familiarity with Lazada, Shopee, TikTok Shop, and seller tools.
- Data Analysis Ability to interpret sales data, pricing trends, and customer insights to drive actions.
- Vendor Management Experience in sourcing, negotiation, and maintaining vendor relationships.
- Campaign Planning Skill in creating and executing promotions aligned with platform campaigns.
- Pricing Strategy Knowledge of competitive pricing, CN management, and margin optimization.
- Cross-functional Collaboration Strong coordination skills with offline merchandising, operations, finance, and marketing teams.
- Communication Skills Clear and effective communication in both Thai and English.
- Problem-solving Ability to respond quickly and effectively to changing online market dynamics.
- Adaptability & Agility Comfortable working in a fast-paced, data-driven environment with frequent changes.
CP AXTRA | Lotus's
CP AXTRA Public Company Limited.
Nawamin Office: Buengkum, Bangkok 10230, Thailand
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