Lead overall Trade Planning strategy for Online channel (Makro PRO) - Develop and own end-to-end trade plans for overall online campaigns, aligning with corporate objectives, platform traffic, sales targets, and profitability (gross margin)
Plan and execute integrated online campaigns and trade mechanics - Design, manage, and optimize online trade across key campaign moments to drive conversion, frequency, and basket size.
Own category trade planning for Dry Grocery - Non-Food (Omni-Channel)Develop category-level trade plans for Dry Grocery (Non-Food), including assortment focus, promotional depth, hero SKUs, and pricing strategy to support as omni-growth
Collaborate cross-functionally to deliver effective online & Omni executionWork closely with Commercial, Marketing, and BI to ensure trade plans are effectively translated into online & omni execution, visibility placement, and customer-facing communication.
Monitor performance and optimize trade effectivenessTrack campaign and category performance on a regular basis, analyze sales, traffic, margin, and customer behavior, and proactively adjust trade plans and mechanics to maximize results.
Drive insights and continuous improvement through data and analysisConduct post-campaign and category performance analysis in collaboration with BI teams and own data tools to generate actionable insights, improve future trade planning, and support data-driven decision making.
Requirements
At least of 3-5 years in Trade Marketing, Merchandising, or related field with experience in driving campaign development to revenue growth
Experience in planning and executing online trade campaigns across digital platforms will be an advantage
Bachelor's degree (communications, marketing, finance or business) preferred
Strong analytical skills, ability to relate results to business objectives
Outstanding communicator with strong presentation skills; excellent analytical skillset required
Highly organized and creative problem solver with an attention to detail
Ability to thrive in a fast-paced, innovative, team-driven, and high energy environment
Excellent verbal and written communication skills
Demonstrated ability to apply critical thinking and analysis in business writing
Effective time management skills with an ability to multitask and prioritize
Strong computer skills (Microsoft Word, Excel, and PowerPoint)
