Digital and Content Marketing Manager

Cubic Groupis one of Thailand's fastest-growing fitness, fashion, and lifestyle brands fromCubic Social Club gymsandGymXequipment to fashion labels likeSaifahBhayu Performance and AliahMakia.We are Building communities, not just products.

Overview:The Digital and Content Marketing Manager is responsible for leading and executing integrated marketing strategies across multiple brands, with a strong focus on performance-driven campaigns and high-quality content creation. This role oversees the planning, execution, and optimization of paid media, content development, CRM, and conversion-focused initiatives. You will guide a team of Content Creators and Graphic Designers while also taking ownership of key digital activities to drive measurable growth.

This position is ideal for someone who thrives in bothperformance marketingandcreative content, with a balanced blend of strategic thinking and hands-on execution.

you will be responsible for overseeing the following brands:

1. Cubic

2. GymX

2. SaifahBhayu Performance

3. AliahMakia

Responsibilities:

1. Strategic Planning & Leadership

• Develop and implement integrated digital and content marketing strategies to achieve brand growth and revenue goals.
• Lead and mentor the marketing teamensuring clear direction, strong collaboration, and high-quality output.
• Work closely with senior management to align marketing directions with overall business objectives.

2. Performance Marketing

• Manage and optimize paid campaigns across Meta, TikTok, Google, and LINE for both lead generation and e-commerce performance.
• Analyze media performance and use data-driven insights to refine targeting, messaging, and creative approaches.
• Ensure accurate tracking through platforms such as Shopify, GA4, GTM, RedTrack, WeTrack, or HyROS.

3. Digital Marketing Execution (Light Hands-on)

• Support campaign setup, optimization, and digital execution as needed to ensure campaigns run smoothly.
• Collaborate with internal and external teams to maintain consistent digital performance across all channels.
• Coordinate with creative teams to produce ad creatives that drive CTR, engagement, and conversions.

4. Content & Creative Management

• Work closely with Content Creators and Graphic Designers to develop engaging, brand-aligned content for social media, ads, and landing pages.
• Lead creative testing across formats, angles, and storytelling styles to improve performance results.
• Utilize AI tools (e.g., ChatGPT, Claude) to support ideation and copy development for ads and campaign assets.

5. Conversion Optimization

• Direct A/B testing for landing pages, offers, and creative variations.
• Improve page flow, messaging, and user experience across funnels to raise conversion rates.

6. CRM & Automation

• Manage LINE OA CRM and develop workflows using platforms such as HubSpot, LINE OA, Sleek, Asana, or other suited systems.
• Implement retention strategies to increase customer engagement, repeat purchases, and lifetime value.

7. Analytics & Reporting

• Track key marketing metrics to identify opportunities for optimization and growth.
• Prepare clear and actionable reports for senior management, summarizing campaign results and strategic insights.

Qualifications:

• 5+ years of experience in digital marketing with strong handson skills inMeta, TikTok, Google, and LINE Ads.
• Strong understanding ofdigital strategy, content planning, and performance marketing.
• Proficient inGA4, GTM, Shopify, and basic tracking with UTM parameters.
• Solid knowledge offunnel optimizationandA/B testingfor landing pages and ecommerce.
• Experience leading or collaborating withcontent and creative teams.
• Comfortable usingAI tools(ChatGPT, Claude) for content and creative ideation.
• Familiar with CRM and automation tools (e.g., LINE OA, Zapier, Make, n8n).
• Strong analytical mindset with the ability to turn data into actionable insights.
• Organized, adaptable, and able to manage multiple projects across multiple brands.
• Strong English communication skills (listening, speaking, and writing) with the ability to work effectively with foreigners

Location:

Cubic Emsphere,4th Floor, EmSphere Tower, Sukhumvit Road,Khlong Tan, Khlong Toei, Bangkok

Cubic Chidlom,President Tower, Phloenchit Road, Lumpini, Pathumwan, Bangkok

Working Hours:Monday Friday, 9:00 18:00 (flexible hours may apply on some days)

If you're excited to join our team and contribute to our continued success, we encourage you to apply now.