About the Project
Support the integrated marketing efforts for digital banking app.
Responsibilities
- Campaign Development: Development and execution of strategic and tactical marketing campaigns across paid, owned and social channels and Cards & Payments, including regional initiatives to meet business targets.
- Content Creation: Develop and execute content and Cards communication channels across key pillars of Dining, Travel, Retail and Online.
- Campaign Performance Analysis: Monitor and analyze campaign performance, working closely with media agency to providing insights and recommendations for optimization.
- Day-to-day: Responsible for day-to-day management and execution of tactical campaigns across paid, owned and social platforms. Also support the team with simultaneous brand and tactical campaigns.
- Collaboration: Manage day-to-day relationships with key internal stakeholders, agency partners and vendors, to ensure marketing communications adhere to brand strategy and regulatory requirements, while keeping to project deadlines.
- Others: Administrative support and any other general administrative duties/ad-hoc projects as assigned by immediate supervisor/s
Skills/Requirement
- Education: Bachelor's degree in Marketing, Business, or Communications
- Experience: Min. 3 - 5 years of Consumer Marketing (B2C) or Brand Management-related experience
- Digital and social marketing knowledge
- Keen learner, resourceful, creative thinker, and a team player with a proactive attitude who can work independently
- Detail-oriented with good project coordination abilities to be able to work under pressure and meet deadlines in a fast-paced environment
- Good branding/design sense with business acumen and able to express opinions and provide feedback on creative work.
- Flair for creative writing will be a plus.
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