Brand Communications & Digital Manager
Fulltime /On-site
Location: Bangkok
Thai Citizens only
Role overview
We are looking for a Brand Communications & Digital Manager to lead end-to-end social, digital content, and influencer/KOL initiatives - driving brand awareness, community engagement, and measurable business impact.
Key responsibilities
- Set up and implement social media and communications campaigns aligned with overall marketing strategy and business goals
- Develop and execute social media strategy across relevant platforms
- Create and manage engaging content across formats (text, images, video) and publish consistently
- Engage with audiences by responding to comments and queries in a timely manner
- Monitor feedback, online reviews, SEO, and web/social traffic metrics; produce performance reports and insights
- Define objectives, measure ROI, and optimize campaigns based on performance data
- Oversee social media visual standards and page presentation (e.g., profile visuals, layouts, key creative assets)
- Plan and support events/activations to strengthen community and brand presence
- Lead demand-driving initiatives, including events/activations involving influencers, editors, media, and KOLs
- Build and manage relationships with media, journalists, industry partners, KOLs, and third-party agencies for collaboration
- Research, identify, and grow a strong influencer/KOL network across multiple platforms and categories
- Own influencer/KOL campaign execution: outreach, briefing, coordination of requirements/timelines/deliverables
- Negotiate partnership fees and terms to ensure mutual value
- Provide accurate timing estimates and manage deliverables effectively
- Partner closely with Marketing, Sales, and Customer Service teams to ensure consistent messaging and execution
Requirements
- 5+ years of experience in social media and influencer/KOL management (agency and/or client side)
- Strong influencer/KOL network; connections in CSR/sustainability/green communities is a plus
- Strong understanding of digital/social media strategy and success metrics
- Excellent collaboration skills with cross-functional teams and external partners
- Strong communication skills (written, spoken, presentation) with high attention to detail
- Experience managing agencies and external stakeholders
