We are seeking a Digital Experience Marketing Expert – Property who specializes in Digital Marketing and can transform marketing strategies into measurable business outcomes, including traffic growth, engagement, lead generation, conversion, and revenue growth for our properties.
The ideal candidate will be responsible for developing digital strategies, managing online channels, creating engaging content with strong community connection, and leveraging performance insights to optimize property-level marketing effectiveness.
Key Responsibilities
- Develop and execute 12-month Digital Marketing Plans aligned with corporate strategy and property marketing calendars.
- Manage property digital channels including Facebook, Instagram, TikTok, LINE OA, and Website to drive engagement and build customer communities.
- Create collaborative content with tenants and partners to increase traffic, generate local buzz, and strengthen destination awareness.
- Plan and execute digital campaigns to drive traffic, leads, conversion, and revenue growth.
- Manage Performance Marketing, Lead Generation, and Website Optimization to improve online discoverability and customer journey.
- Analyze customer insights, campaign performance, and digital analytics to optimize marketing strategies.
- Manage digital marketing budgets effectively to maximize ROI.
- Create end-to-end video content including concept development, script writing, shooting, editing, and publishing.
Qualifications & Experience
- Bachelor's degree or higher in Marketing, Communications, Digital Marketing, or related fields.
- 6–8+ years of experience in Digital Marketing, Online Campaign Management, Social Media Marketing, or Content Marketing.
- Proven experience in developing and executing digital campaigns from strategy, implementation, optimization, and performance tracking.
- Demonstrated success in driving measurable results including traffic growth, engagement growth, lead generation, conversion improvement, or revenue impact.
- Strong knowledge and hands-on experience in Performance Marketing, including Meta Ads, Google Ads, and other digital advertising platforms.
- Understanding of Website Management, SEO/SEM, Customer Journey, and Digital Analytics to improve discoverability and conversion.
- Experience managing social media platforms and building online communities through engaging content strategies.
- Ability to independently create content and video production from concept ideation, script writing, filming, editing, and publishing.
- Experience in Retail, Shopping Mall, Lifestyle Destination, Mixed-use Development, Commercial Property, Hospitality, or Tourism Marketing will be highly preferred.
- Strong understanding of destination marketing and the ability to create Online-to-Offline Engagement.
Special Consideration:
Candidates with hands-on experience building and managing a TikTok Channel independently from end-to-end will be highly considered, including:
- Content strategy development
- Trend research and content planning
- Script writing and storytelling
- Shooting and video editing
- Publishing and performance analysis
- Growing followers, engagement, and channel impact with measurable results
Salary: Up to THB 60,000 per month (depending on experience and qualifications)
