Our client, a leading retail & lifestyle company, is seeking a Digital Marketing Assistant Manager to drive integrated omnichannel strategies that accelerate brand growth across both online and offline channels. This role requires strong expertise in e-commerce, digital brand strategy, and O2O marketing to seamlessly connect customer journeys and maximize business impact.
Key Responsibilities
- Drive end-to-end omnichannel marketing initiatives to enhance both online conversion and offline traffic performance
- Translate business objectives into high-impact campaign strategies across digital, retail, and O2O touchpoints
- Orchestrate seamless customer journeys across e-commerce platforms, social media, and physical stores
- Leverage data insights to continuously optimize campaign ROI, customer acquisition, and retention strategies
- Collaborate cross-functionally with commercial, operations, and product teams to align marketing with revenue goals
- Lead execution of digital-first campaigns while ensuring strong in-store brand presence and experience
- Drive performance marketing initiatives with a focus on conversion, engagement, and scalable growth
- Develop and execute integrated brand activations, product launches, and promotional strategies
- Utilize CRM and customer data to enhance personalization and lifecycle marketing effectiveness
- Ensure agility in execution by adopting a test-and-learn approach to continuously refine marketing performance
Qualifications:
- Bachelor's degree in Marketing, Business, or related field
- 5 years of experience in digital marketing, e-commerce, or omnichannel roles, ideally within retail or lifestyle or dynamics industries
- Strong understanding of consumer behavior across online-to-offline (O2O) journeys and modern retail ecosystems
- Proven track record in executing performance-driven campaigns with measurable business impact.
- Hands-on experience with paid media platforms (Meta, TikTok, Google) and marketing analytics tools.
- Experience working in fast-paced, multi-brand or multi-business unit environments is highly preferred additional global brand experience is an advantage
- Strong commercial mindset with the ability to connect marketing initiatives to business outcomes
- Excellent stakeholder management skills, with the ability to work cross-functionally and influence decision-making
- Demonstrated leadership experience managing a lean team (3–5 members), driving execution, accountability, and performance delivery
- Fluent in Thai & English
For a confidential discussion, please submit your resume to [Confidential Information]
