Role Overview
We are seeking a data-driven and creative Digital Marketing & Content Manager to drive Bradbury's digital presence, content strategy, and investor engagement across the company. This role is responsible for developing and executing digital marketing initiatives that enhance brand visibility and credibility to its target audience, generate qualified leads, and support the promotion of Bradbury's asset management, investment, and wealth solutions.
Key Responsibilities
Digital Marketing & Campaign Execution
- Develop and execute digital marketing strategies and campaigns across social media, website, email marketing, SEO/SEM, paid media, and other digital channels to drive brand awareness, investor engagement, and lead generation.
- Support integrated marketing campaigns in partnership with Corporate Marketing and Funds Marketing teams, ensuring alignment with business priorities and growth objectives.
Content Strategy, Social Media & Website Management
- Develop and manage content calendars across digital platforms, ensuring timely, relevant, and engaging content that supports brand, product, and thought leadership initiatives.
- Manage Bradbury's website and social media presence across LinkedIn, Facebook, Instagram, and other relevant channels, driving audience growth, engagement, brand visibility, and an effective digital user experience.
- Translate complex investment and financial concepts into clear, investor-friendly content across multiple formats and platforms.
CRM, Lead Generation & Marketing Automation
- Support lead generation, email marketing, CRM, landing pages, and marketing automation initiatives to strengthen customer acquisition and engagement efforts.
Analytics & Performance Optimisation, Governance & Compliance
- Monitor, analyse, and report on digital marketing performance using Google Analytics and other relevant tools.
- Provide actionable insights and recommendations to optimise campaign effectiveness, audience engagement, website performance, and marketing ROI.
- Ensure all marketing activities comply with applicable regulatory and compliance requirements.
Requirements
- Bachelor's Degree in Marketing, Communications, Business, Finance, or a related discipline.
- 5–7 years of experience in digital marketing, content marketing, or digital communications within asset management, wealth management, banking, insurance, investment, or broader financial services industries.
- Strong exposure to regulated financial marketing environments, with familiarity in Securities Commission (SC) Malaysia guidelines preferred.
- Proven experience managing end-to-end digital marketing campaigns across multiple channels.
- Strong experience managing social media platforms, content strategies, and content calendars.
- Proficiency in Google Analytics and digital marketing performance measurement tools.
- Working knowledge of SEO, SEM, email marketing, CRM, and marketing automation platforms.
- Strong copywriting and content development skills, with the ability to simplify complex financial concepts into engaging audience-focused content.
- Proficiency in Canva or similar design tools to support basic digital content creation.
- Strong analytical, organisational, and project management skills.
- Excellent communication, stakeholder management capabilities and collaborative working style.
- Self-motivated, proactive, and comfortable operating in a fast-paced, ambiguous and entrepreneurial environment
