Digital Marketing Executive

Job Descriptions:

. Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.

. Maintaining our social media presence across all digital channels.

. Measuring and reporting on the performance of all digital marketing campaigns.

. Collaborate with internal teams to create landing pages and optimize user experience.

. Identify trends and insights, and optimize spend and performance based on the insights.

. Brainstorm new and creative growth strategies.

Requirements:

. BS/MS degree in marketing or a related field.

. Proven working experience in digital marketing.

. Able to speak, read and write Chinese is required as we are targeting Chinese market.

. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

. Experience in optimizing landing pages and user funnels.

. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

. Experience in setting up and optimizing Google Adwords campaigns.

. Strong analytical skills and data-driven thinking.

. Up-to-date with the latest trends and best practices in online marketing and measurement.