The Digital Marketing Manager is responsible for developing and executing a comprehensive digital marketing strategy to drive online revenue, enhance brand awareness, and optimize the hotel's online presence.
Responsibilities
Website & Brand.com Performance:
- Oversee the overall performance of the hotel website and brand.com, including web content, SEO optimization, and web conversion tool management.
- Conduct regular website audits and identify areas for improvement to enhance user experience and conversion rates.
Brand Campaign Implementation:
- Work closely with the marketing team to develop and execute integrated brand marketing campaigns across digital channels.
- Ensure brand consistency across all digital platforms, including website, social media, and email marketing.
- Measure the effectiveness of brand campaigns and adjust strategies based on data analysis.
Hotel Tactical Offer Management:
- Work collaboratively with revenue and distribution teams to develop and manage hotel tactical offers.
- Ensure effective promotion of tactical offers through digital marketing channels to drive bookings.
- Track the performance of tactical offers and provide data-driven insights for optimization.
Online Advertising:
- Develop and manage online advertising campaigns to drive room and C&E (Catering & Events) revenue.
- Utilize platforms like Google Ads and social media advertising to target specific audience segments.
Social Media Management:
- Lead the creation and management of engaging social media content across all primary platforms (Facebook, Instagram, TikTok, LinkedIn) and explore emerging platforms.
- Develop a social media content calendar that aligns with brand strategies and target audience interests.
- Analyze social media engagement metrics and adapt strategies to maximize audience reach and interaction.
Online Business Listings:
- Manage and optimize the hotel's online business listings on platforms like Google My Business (GMB), TripAdvisor, and other online maps.
- Ensure accurate and updated information across all listings to improve online visibility and customer experience.
- Develop strategies to generate positive online reviews and enhance the hotel's reputation.
OTA Advertising:
- Partner with online travel agencies (OTAs) to develop and manage advertising campaigns that drive bookings through their platforms.
- Track the performance of OTA campaigns and make strategic adjustments as needed.
Qualifications
- Bachelor degree in Marketing, Mass Communication, Public Relations, Hospitality Management, Business Administration or related fields.
- Minimum 4 years experience in digital marketing role in the hotel/travel/tourism industry, preferably in 4- or 5-star hotel.
- Excellent written and verbal communication skill in English and Thai.
