About the Company - Groupe SEB is a global leader in small household appliances, driven by innovation, quality, and sustainability. With iconic brands such as Tefal and Krups, we create products that enhance everyday life for millions of consumers worldwide.
Join our passionate teams and be part of a company shaping the future of home living.
About the Role:
We are looking for a skilled Digital Marketing Manager to join our team. This role reporting to Marketing Communication Manager.
Key Responsibilities:
1. Digital Strategy & Planning
- Define and lead full-funnel digital marketing strategies (Awareness, Consideration, Conversion, Loyalty)
- Translate business objectives into actionable digital plans across content, media, and CRM
- Ensure alignment with Global & Regional digital frameworks and best practices
2. Content & Creative Leadership (Owned / Earned)
- Lead content strategy and storytelling across campaigns and always-on
- Develop and manage creative briefs, key visuals, copy, storyboards, and asset approvals
- Localize and optimize global/regional assets with RCOE and Content Factory
- Govern brand consistency, content quality, and asset management (DAM)
- Own content calendar across TikTok, Facebook, Instagram, YouTube, Line OA
- Support PR activities, KOL engagement, and product launches with content strategy
3. Media & Performance Management (Paid)
- Plan, execute, and optimize paid media across ATL & digital platforms
- Manage media budget allocation with efficiency and ROI focus
- Work closely with media agencies on A/B testing, audience segmentation, UTM tracking, and platform optimization
- Analyze performance data and provide actionable insights and recommendations
4. CRM & Data Utilization (Earned / Owned)
- Drive CRM strategy to support consumer acquisition, engagement, conversion and retention
- Manage databases and CRM tools in compliance with Global guidelines and local regulations
- Leverage consumer data and insights to improve targeting, personalization, and campaign effectiveness
- Maximize CRM contribution to overall business performance
5. Cross-functional & Stakeholder Management
- Act as a key coordinator across Product, Sales, E-commerce, Media, CRM, and Agencies
- Manage cadence with Global & Regional teams
- Ensure smooth execution across multiple stakeholders and timelines
6. Budget & Resource Management
- Manage digital marketing budgets efficiently across content, media, and CRM
- Optimize resources to deliver maximum impact within budget constraints
Required Qualification:
- 57 years of experience in digital marketing, media, content, or performance marketing
- Strong hands-on experience in paid media, content strategy, and data-driven optimization
Skills
- Strong strategic thinking with ability to connect digital execution to business KPIs
- Solid understanding of digital ecosystem, platforms, audiences, and shopper behavior
- Analytical mindset with confidence in data, performance reports, and optimization
- Strong storytelling, creative judgment, and brand sensibility
- Excellent project management and cross-functional collaboration skills
Tools & Knowledge
- Familiar with advertising platforms, CRM tools, and analytics
- Advanced Excel / PowerPoint skills (Knowledge of Powerquery, Power BI, Tableu, BigQuery, SQL is a plus)
Language
- Fluent in Thai and English (written and verbal)
