Digital Marketing Manager

About the Company - Groupe SEB is a global leader in small household appliances, driven by innovation, quality, and sustainability. With iconic brands such as Tefal and Krups, we create products that enhance everyday life for millions of consumers worldwide.

Join our passionate teams and be part of a company shaping the future of home living.

About the Role:

We are looking for a skilled Digital Marketing Manager to join our team. This role reporting to Marketing Communication Manager.

Key Responsibilities:

1. Digital Strategy & Brand Leadership

• Lead brand-led digital strategies across the full funnel (Awareness to Loyalty)
• Translate business and brand objectives into clear digital plans across content, owned channels, and CRM
• Ensure alignment with Global and Regional frameworks and brand guidelines

2. Content, Creative & Communication

• Lead content strategy and brand storytelling across campaigns and always-on communications
• Manage creative development including briefs, key visuals, copy, and asset approvals
• Ensure brand consistency, tone of voice, content quality, and asset governance
• Support PR, KOL activities, and product launches with content strategy

3. Brand.com, Media & CRM Ecosystem

• Own and manage Brand.com as the central platform for brand, product, and campaign communication
• Oversee paid media execution and performance with agency partners
• Drive CRM strategy to support consumer acquisition, engagement, and retention
• Leverage consumer data and insights to improve personalization and communication effectiveness

4. Cross-functional & Stakeholder Management

• Act as a key coordinator across Product, Sales, E-commerce, Media, CRM, and agencies
• Align closely with Global, Regional teams and RCOE
• Ensure smooth execution across stakeholders and timelines

5. Budget & Resource Management

• Manage digital marketing budgets efficiently across content, media, and CRM
• Allocate resources strategically to maximize impact within budget constraints

Required Qualification:

• 5–7 years of experience in digital marketing, media, content, or performance marketing
• Strong hands-on experience in paid media, content strategy, and data-driven optimization

Skills

• Strong strategic thinking with ability to connect digital execution to business KPIs
• Solid understanding of digital ecosystem, platforms, audiences, and shopper behavior
• Analytical mindset with confidence in data, performance reports, and optimization
• Strong storytelling, creative judgment, and brand sensibility
• Excellent project management and cross-functional collaboration skills

Tools & Knowledge

• Familiar with advertising platforms, CRM tools, and analytics
• Excel / PowerPoint skills (Knowledge of Powerquery, Power BI, Tableu, BigQuery, SQL is a plus)

Language

• Fluent in Thai and English (written and verbal)