The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.
Responsibilities
- Lead overall marketing strategy and execution for Dreame Thailand and Jimmy Thailand
- Plan and manage integrated marketing campaigns across E-commerce, Social Media, KOL/Influencer Marketing, PR, and Offline activities
- Drive brand awareness, traffic, and sales performance across Shopee, Lazada, TikTok Shop, website, and retail channels
- Develop and execute marketing plans aligned with business targets and product launch timelines
- Manage KOL and influencer campaigns including collaboration planning, performance tracking, and ROI optimization
- Coordinate with both internal and external stakeholders including cross-functional teams, KOLs, agencies, platform partners, and other business partners to ensure smooth campaign execution
- Analyze campaign performance, customer insights, and market trends to optimize marketing effectiveness
- Plan and manage marketing budgets efficiently to maximize ROI and GMV growth
- Support product launch events, exhibitions, and branding activities
- Work closely with sales and e-commerce teams to align promotion strategy and sales objectives
- Monitor competitor activities and identify opportunities to strengthen brand positioning in Thailand
- Lead and develop the marketing team to ensure strong execution quality and performance mindset
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communication, or related fields
- Minimum 5 years of experience in Marketing, Digital Marketing, E-commerce, or Brand Management
- Experience in consumer electronics, home appliances, smart home, or tech-related industries is preferred
- Strong understanding of Thailand e-commerce ecosystem including Shopee, Lazada, and TikTok Shop
- Hands-on experience in KOL/Influencer Marketing and Social Media Campaign Management
- Strong analytical skills with ability to interpret campaign performance and sales data
- Experience managing marketing budgets and ROI-focused campaigns
- Excellent project management and communication skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Strong leadership mindset with team management experience preferred
- Good command of Thai and English communication; Chinese language proficiency will be a strong advantage
- Proactive, and result-oriented personality
