Digital Marketing Manager

Roles and Responsibilities:

Social Media Management: Develop and execute strategies, manage posts, track performance, and engage with the online community.

Content Strategy: Work on content strategy for digital marketing activities, collaborate on visuals, and ensure brand consistency across all platforms.

Email Marketing: Plan, execute, and analyze email campaigns to complement efforts and promote products with tailored content.

Paid Ads: Assist in planning and executing integrated campaigns on different platforms (including Google AdWords, LinkedIn, Meta Ads), ensuring alignment and monitoring performance.

SEO: Plan and execute strategies to improve website traffic, keyword rankings, and online visibility.

Google Analytics and Search Console, SE Ranking, SEMrush: Track and analyze website performance using tools to find ways to improve and grow results.

Market Research: Track industry trends, competitor activities, and provide insights for content and marketing strategies.

Team Management: Plan, run, and review marketing campaigns while leading and supporting the marketing team to meet business goals.

Required Skills and Qualifications:

Bachelor's/ Master's degree with 4+ years of experience in B2B IT/software industry.

Experience in managing LinkedIn, Twitter, and other B2B platforms, driving engagement, and tracking performance.

Ability to assist in planning and tracking integrated digital campaigns.

Skilled in analyzing industry trends and competitor activities to inform strategies.

Familiarity with tools such as Google Analytics, Search Console, SE Ranking, and SEMRUSH.

Strong communication skills and experience working with cross-functional teams.

Why You'll Enjoy Working at Threatcop:

1. Get the fast learning and exciting environment of a startup, combined with the stable work and strong performance of a bigger company. There's lots of room to learn, grow, and share your ideas.
2. We also provide good benefits like health insurance, a gratuity payment, and Employees Provident Fund (a savings plan for your future).
3. We are an equal opportunity employer, where everyone has a fair chance.

About Us:

Threatcop Inc. is a leading People Security Management(PSM) company and a sister concern of Kratikal.

Threatcop helps organizations reduce the impacts of cyber threats by strengthening the cybersecurity posture of employees. With a focus on reducing social engineering and email-based attacks, we transform employees from the weakest link to the strongest line of defense.

Serving over 250+ large enterprises and 600+ SMEs across 30+ countries, Threatcop assists clients in sectors such as E-commerce, Finance, BFSI, Healthcare, Manufacturing, and Telecom with clients like Axis Bank, Gail India, ONGC, MaxLife Insurance, Daman Insurance, UNICOIL, NPCI, Tata Consumer Products, and many others. We are a USA-based company, headquartered in Noida with offices in Mumbai, Pune, Bangalore, Chennai, Dubai, and Riyadh.

We use the A-A-P-E (Assess, Aware, Protect, Empower) framework to deliver effective products such as TSAT, TLMS, TDMAR,C and TPIR to tackle evolving cyberthreats. By focusing on preventing human error, our People Security Management (PSM) approach empowers organizations to foster a culture of cybersecurity awareness to tackle modern cyber threats.

For more details, visit us at: www.threatcop.com