Digital Marketing Specialist

Responsibilities:

• Manage digital projects inclusive of online planning and insight, online promotions, content production.
• Deep understanding of Facebook Ad Manager, A/B testing, custom audiences, lead generation, the conversion funnel, and data management.
• Analyze and provide report on paid campaign performances and communicate results, as well as provide improvement recommendations
• Maintain paid marketing and identify site enhancements needed to increase traffic & conversion growth
• Executes strategies through website and social media management
• Manage customer segmentation and database management by using internal & external system to increase sales performance
• Maintain awareness of paid marketing trends, technologies and industry standards related to campaign deployment.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Ensures that online campaigns are delivered in a timely manner and aligned with the business's guidelines, quality standards, and objectives.

Qualification:

• Bachelor's or higher degree in Marketing, Business Administration or related.
• At least 4 years of direct experience in Media planner, Strategist, AE or related.
• Knowledge in planning & developing strategies including communication development, media or dealt with advertising agencies.
• Good communication, problem analysis and problem solving skills
• Good command of both spoken and written English
• Creativity and Positive working attitude
• Ability to both think strategically and execute tactically