Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Greater Bangkok - Pak Kret

Reports to: Digital Marketing Manager

About Us

We are a publicly listed consumer finance company (SET) with a mission to deliver essential financial services to the mass market, grassroots, and underserved communities. Though now an established company, we retain our original startup spirit. We are on a mission to grow 10X over the next decade and are looking for a real doer to join our team.

Our culture is defined by pace and passion. We are a team of doers who learn fast and deliver, and we know our success is powered by our peopleour greatest asset. Our team of over 2,500 is fueled by the energy of younger generations, who form the majority with an average age of 28, complemented and guided by the expertise of our experienced Gen Y leaders. We seek innovators who are ready to create and build, not just maintain. We value those who act, deliver, and drive real change.

This action-oriented approach makes collaboration central to our work. We believe strong relationships are built through daily in-person interaction, which is why we operate as a fully in-office team. Our environment is vibrant, agile, and results-driven. While we respect those who seek a comfortable work-life balance, this is not that kind of role. We believe that creating anything truly great requires a level of dedication that mediocrity cannot match. We offer a place where you can accomplish in five years what might take others ten and make a tangible impact.

The Role: Architect of Our Digital Presence

We are seeking a dynamic and analytical Digital Marketing Specialist to take charge of our online advertising and social media strategy. This is not a role for a passive campaign manager. We need a strategic thinker and a hands-on operator who can manage campaigns from end to end, dive deep into performance data, and continuously optimize for ambitious KPIs. You will be a key player in shaping our brand's digital footprint and driving our commercial success.

Key Responsibilities

• Full-Funnel Strategy Execution: Develop and execute a full-funnel digital media strategy across all online channels to achieve ambitious company KPIs.
• Paid Media Campaign Management: Own the end-to-end management of paid media campaigns, from planning and execution to continuous, data-driven optimization.
• Performance Analysis & Reporting: Analyze campaign performance and deliver clear, actionable insights through daily, weekly, and monthly reports to drive strategic decisions.
• Creative Campaign Collaboration: Collaborate with creative teams to brainstorm and launch innovative campaigns that capture attention and drive measurable growth.
• Social Media & Brand Management: Manage and cultivate our social media presence to build a consistent, engaging, and trusted brand across all platforms.

The Ideal Candidate: A Profile of a Data-Driven Growth Marketer

We are looking for a marketer who is equal parts analyst and creative strategist. You are obsessed with metrics, driven by results, and have a natural curiosity for understanding what makes an audience click. The ideal candidate thrives in a fast-paced environment, can translate data into compelling stories, and has a relentless desire to test, learn, and optimize.

Required Qualifications

• Educational Background: A Bachelor's degree in Marketing, Finance, Economics, or a related field.
• Professional Experience: At least 1 year of hands-on experience in Digital Marketing.
• Technical Expertise: Demonstrated knowledge of online advertising channels and analytics tools (e.g., SEO/SEM, Facebook Ads, Google Analytics).
• Tool Proficiency: Strong proficiency with Microsoft Office and Google Suite.

Essential Qualities & Skills

• Analytical Mindset: A data-first approach to marketing, with the ability to analyze performance and derive actionable insights.
• Results-Oriented: A strong focus on achieving and exceeding measurable targets and KPIs.
• High Ownership: The ability to manage projects and campaigns independently from conception to completion.
• Collaborative Spirit: Excellent communication skills and the ability to work effectively with creative and technical teams.
• Adaptable & Agile: The capacity to thrive in a fast-paced environment and quickly adapt to changing market dynamics.

Additional Requirements

• This role is based full-time at our Headquarters in Greater Bangkok - Pak Kret.
• We need hard workers. We believe that building anything great requires a level of focus and dedication that is incompatible with a conventional work-life balance. We explicitly reject this mindset because it does not lead to extraordinary outcomes. This is a role for those who are passionate about their work and are willing to dedicate the long hours required for deep, impactful analysis.

Compensation and Benefits

• Your actual level and base salary will be determined on a case-by-case basis and may vary based on job-related knowledge, skills, and experience.
• The base salary is just one part of your total rewards package. You will also receive access to comprehensive benefits, paid leave, and other company perks, which will be discussed during the interview process.

Equal Opportunity Employer

Our company is an Equal Opportunity Employer; employment is governed on the basis of merit, competence, and qualifications and will not be influenced in any manner by race, religion, gender, disability status, age, sexual orientation, gender identity, or any other legally protected status.