Digital Marketing Specialist

Job Summary:

We are seeking a highly efficient Digital Marketing Specialist to manage our end-to-end digital presence. The core focus is on driving results through ad optimization, consistent content execution, and strategic agency coordination (Influencers & SEO). Given the high volume of tasks, the ideal candidate must be proficient in using AI tools to streamline workflows, accelerate content production, and enhance overall work efficiency.

Job Description:

- Ads Optimization & Execution: Hands-on management and optimization of paid campaigns across Facebook and TikTok to ensure maximum reach and conversion.

- Content Management: Create and maintain a consistent posting schedule on Facebook and other social media platforms to drive community engagement and brand awareness.

- Influencer & Agency Management: Coordinate with agencies to scout, contact, and manage Influencers/KOLs for product reviews; ensuring all deliverables align with brand standards.

- SEO Coordination: Work closely with SEO agencies to monitor rankings, optimize on-page/off-page strategies, and ensure organic growth.

- Workflow Acceleration (AI-Assisted): Utilize AI tools (e.g., for copywriting, creative ideas, or data sorting) to handle a large volume of work, reducing turnaround time while maintaining high-quality output.

- Performance Tracking Development: Build and maintain a tracking platform using WordPress, HTML, and CSS to monitor real-time performance (views, engagement, affiliate sales) of influencers and campaigns.

Qualifications:

- Experience: Proven track record in Digital Marketing, specifically for Consumer Products or Consumer Electronics.

- Core Marketing Skills: Strong hands-on experience in Facebook/TikTok Ads and social media content management.

- Technical Proficiency: Solid skills in WordPress, HTML, and CSS for developing internal performance dashboards.

- Efficiency & AI Literacy: High proficiency in using AI tools to assist in day-to-day tasks, aiming to lessen workload and speed up creative/administrative processes.

- Agency Management: Experienced in dealing with external agencies for Influencer and SEO projects.

- Fast-Paced Adaptability: Ability to manage multiple projects simultaneously in a high-pressure environment.