Digital Marketing Supervisor
Job Description:
Search Engine Optimization (SEO):
- Implement and manage SEO strategies to drive organic visibility and traffic for English proficiency testing services.
Full-Funnel Social Media Management:
- Serve as the platform expert for TikTok, Instagram, and Facebook.
- Design and execute campaigns that guide users through every stage of the marketing funnel (awareness, consideration, and conversion).
Market Research & Analysis:
- Conduct comprehensive market research to assess local demand for English proficiency testing services.
- Monitor competitor activity, educational industry trends, and market developments to proactively inform and pivot marketing strategies.
B2B Partnership Supervisor
Job Description:
Strategic Business Development:
- Develop and execute strategic plans to expand market presence and revenue streams as the official Thailand representative of ETS.
- Identify and prioritize target markets, with a strong focus on local schools and educational institutions.
- Drive revenue growth across teaching center operations and identify new service opportunities to attract additional student segments.
Sales & Client Acquisition:
- Prospect and engage schools, institutions, and potential partners to promote the TOEFL Primary and TOEFL Junior tests.
- Conduct professional sales presentations and consultations to deliver tailored, solutions-based packages based on specific client needs.
Relationship Management & Operations:
- Build and maintain strong, long-term relationships with school administrators, educators, and educational policymakers.
- Collaborate with internal teams to ensure the seamless delivery of testing and preparation services.
- Work closely with the Operations Manager to ensure efficient administration of test and teaching center operations, providing support to enhance overall center performance.
Proposal Development & Presentation:
- Develop customized proposals and presentations that clearly highlight the value and benefits of TOEFL Primary and TOEFL Junior.
- Present to school leaders, key stakeholders, and government agencies (e.g., OBEC) to successfully secure partnerships and contracts.
Continuous Improvement:
- Stay highly updated on ETS testing requirements, exam formats, and broader educational trends.
- Actively participate in professional development to strengthen domain expertise in language testing services.
