DIRECTOR OF BRAND AND MAREKTING STRATEGY

SALIL HOSPITALITY DIRECTOR OF BRAND AND MAREKTING STRATEGY

Salil Hospitality

At Salil Hospitality, we extend our warm invitation to our guest to embark on a journey of discovery across our exceptional portfolio of lifestyle hotels. With two distinct brands, The Salil and La Petite Salil, we are proud to offer a range of unique and captivating properties thoughtfully placed throughout the vibrant city of Bangkok, each tailored to meet the diverse needs of today's travelers

Salil Hospitality is a hospitality company that owns and operates boutique and intimate hotels in key locations in Bangkok locations, seeks talented individuals for Director of Brand and Marketing Strategy positions.

Job Description

Director of Brand and Marketing Strategy will be responsible for executing the brand and marketing strategy for Salil Hospitality under The Salil and La Petite Salil brands through the development of brand and marketing campaigns and ensuring their successful execution.

This role aims to enhance brand awareness, clearly distinguish the brand from competitors and ster desirability through creative storytelling.

Collaboration with the marketing and hotel teams will ensure that the brand's visual and communication elements remain consistent both internally and externally.

From strategy to customer experience, promotion and brand partnerships, the role will enforce compliance at all levels. Responsibilities and essential job functions include, but are not limited to the following:

• Identify existing differentiators throughout brand and individual hotels to create compelling and cohesive programs and messaging.
• Execute the brand strategy by creating unique and impactful marketing campaigns for all markets and identified target audiences.
• Continuously improve marketing campaigns by understanding, and where applicable, taking advantage of new communication channels, technologies, evolving marketing platforms and emerging trends
• Develop and implement a brand-specific customer experience to support brand positioning, concretely strengthen its competitive advantage and generate value for all stakeholders.
• In partnership with relevant functions, build and manage innovative and effective marketing campaigns (media, PR, social media, influence, partnerships, events, openings, CRM, etc.) to increase brand awareness and drive sales.
• Help define operational standards of the brand and their implementation within the hotels.
• Monitor KPIs to ensure the impact of actions carried out (customer satisfaction, ROI, reputation, market share...) and ensure their continuous improvement.
• Collaborate proactively and continuously with cross-functional teams to ensure alignment around brand positioning.

Qualifications

• Minimum of 10 years of experience in the field of marketing and/or communications
• Bachelor level degree in Business, Hospitality, Marketing or a related field
• Excellent understanding of overall brand marketing.
• Passionate about design and art in relevant to branding
• Proven experience in managing brand or portfolio
• Experience managing media, advertising and communication agencies
• Strong interpersonal skills and the ability to work effectively at all levels of the organization
• Proficient in Microsoft Word, Excel, Outlook, PowerPoint

To apply, please send us your resume to email [Confidential Information] or call 095-5383565 Line: hr.salil