The Director of Brand Marketing is responsible for leading the overall brand strategy, marketing communications, and brand growth initiatives across Revomed (RVM) and its business portfolio. This role drives brand positioning, strengthens market presence, and develops integrated marketing strategies that support business growth, customer acquisition, and long-term brand equity. The ideal candidate is a strategic marketing leader with strong expertise in branding, consumer insights, product marketing, and campaign execution, particularly within OEM healthcare, wellness, beauty, FMCG or related industries.
Learn more about Revomed: https://www.revomed.co.th/
Key Responsibilities
Brand Strategy & Management
- Develop and execute the overall brand strategy aligned with the company's business objectives.
- Define and maintain brand positioning, identity, messaging, and value proposition.
- Ensure consistent brand execution across all channels and customer touchpoints.
- Lead brand architecture and portfolio management across multiple products and business units.
- Develop annual marketing plans, budgets, and integrated marketing campaigns.
- Optimize campaign performance through data-driven decision-making and ROI analysis.
Consumer & Market Insights
- Conduct market research, customer segmentation, and competitive analysis.
- Translate consumer insights into actionable marketing strategies.
- Identify emerging market trends and new business opportunities.
- Monitor brand health, awareness, customer engagement, and market performance.
Corporate Branding & Communications
- Lead corporate branding and reputation management initiatives.
- Oversee public relations, media communications, corporate events, and executive communications.
- Manage creative direction for marketing materials, advertising, and brand assets.
Leadership & Stakeholder Management
- Build, mentor, and lead a high-performing Brand Marketing team.
- Collaborate cross-functionally with Sales, International Business Development, Product Development, E-commerce, Operations, and Executive Leadership.
Budget & Performance Management
- Develop and manage the annual marketing budget.
- Track KPIs, marketing ROI, and brand performance metrics.
- Present marketing performance, strategic recommendations, and growth opportunities to executive leadership.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA or Master's degree is an advantage.
- 10+ years of progressive experience in Brand Marketing, Marketing Communications, or Integrated Marketing, with at least 5 years in a senior leadership role.
- Experience in OEM, healthcare, wellness, nutraceuticals, beauty, FMCG, pharmaceutical, or consumer products is highly preferred.
- Proven track record of building successful brands and leading large-scale marketing campaigns.
- Strong understanding of consumer behavior, branding, digital marketing, and omnichannel marketing strategies.
- Experience managing marketing budgets and partnerships.
- Excellent leadership, project management, and stakeholder management skills.
- Strong analytical mindset with experience using marketing analytics and business intelligence tools.
- Excellent communication and presentation skills in English and Thai.
