- Drive international growth at a leading university.
- Combine strategy, sales and international business development.
About Our Client
Our client is a leading private university in Thailand with a strong reputation for innovation, internationalization and industry-focused education. The institution offers a broad range of undergraduate and postgraduate programs and is actively expanding its international student presence and global partnerships.
Job Description
- Develop, own and execute the university's international student recruitment strategy across priority markets.
- Set and manage annual international enrolment targets, pipeline forecasts and recruitment KPIs in partnership with senior academic and enrolment stakeholders.
- Develop an integrated sales and marketing approach combining digital campaigns, events, international travel, education agents and partnership channels.
- Identify new source markets and growth opportunities based on market intelligence, student demand and competitive analysis.
- Build and manage strategic partnerships with corporations, government bodies, educational institutions and industry organizations to create sustainable student pipelines.
- Lead negotiations and development of MoUs, articulation agreements, corporate sponsorships and other strategic partnership initiatives.
- Oversee the international recruitment agent network, including performance management, training, governance and commercial optimization.
- Work closely with academic faculties, Admissions, Student Services and Marketing to create a seamless journey from enquiry to enrolment.
- Establish and maintain effective CRM and reporting processes to monitor lead generation, conversion, pipeline performance and enrolment results.
- Translate recruitment and market data into actionable recommendations for senior leadership.
- Lead, mentor and develop a geographically dispersed international recruitment team.
- Manage recruitment budgets across marketing activities, international travel, agents, partnerships and staffing.
- Represent the university at international events, market visits and senior-level meetings, with frequent international travel required.
The Successful Applicant
- Bachelor's or Master's degree in Business Management, Marketing, Education or a related discipline.
- Minimum 7 years of progressive experience in international education, student recruitment or service-sector sales, including at least 3 years in a senior leadership role.
- Experience within higher education, student mobility or international student recruitment is strongly preferred.
- Fluent Thai and English are essential; an additional language such as Mandarin, Vietnamese or Bahasa Indonesia would be a strong advantage.
- Proven track record in international sales, student recruitment, sales strategy and pipeline management.
- Strong experience managing CRM platforms and using data to improve conversion and enrolment performance.
- Demonstrated success in developing strategic partnerships and negotiating MoUs or similar commercial/institutional agreements.
- Strong leadership skills with experience managing multicultural and geographically dispersed teams.
- Excellent commercial, analytical and strategic thinking capabilities.
- Strong communication and influencing skills, with confidence engaging senior and executive-level stakeholders.
- Ability to operate effectively within a complex, matrixed organization.
- Willingness and ability to undertake frequent international travel.
What's on Offer
- Senior leadership opportunity with direct impact on the university's international growth strategy.
- Significant ownership of international student recruitment, market expansion and strategic partnerships.
- High level of exposure to senior academic and university leadership.
- International working environment with regular regional and global travel.
- Opportunity to build and lead a high-performing international recruitment function.
- Competitive executive-level compensation package.
Contact:
Quote job ref: JN-082026-7084543
