Job Description
Specifically, you will be responsible for performing the following tasks to the highest standards:
- Develops strategic marketing plans and establish annual marketing budgets along with GM, DOS, and DORM. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
- Creates, manages and implements media/marketing plans and programs, both short and long term, to increase revenues, awareness, and expansion of property products and/or services. Works with on-property and regional revenue management to develop offers or leverage off-the-shelf offers, based on hotel-level needs.
- Manages strategic direction on all marketing related areas including but not limited to: Social Media, Websites, Digital & Print Advertising, Email & Collateral.
Responsibilities
- Identifies outside agencies and responsible for development of agenda strategy and
- Work/Liaison with internal corporate partners related to internal corporate partners, including but not limited to Brand, Destination, and ECG.
- Oversees the strategy, budget, and development of visual assets and arranges photo & video shoots as needed/appropriate.
- Oversees the development and content strategy of hotel level websites.
- Identifies partnership/sponsorship opportunities for joint outreach.
- Coordinates influencer strategy with public relations team to leverage social media opportunities.
- Conducts paid marketing surveys on current and new service levels and product concepts.
Qualifications
Qualifications - Internal
What are we looking for
Innovative, action oriented individual able to identify and implement results oriented marketing strategies for the hotel.
What will it be like to work for Hilton
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
About The Team
How We'll Help You Thrive
Benefits
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
- Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
