- Develop and implement innovative, hotel specific, public relations strategies to support the
Hotel's objectives.
- Monitor and maintain control over public relations expenditures. Collaborate with hotel
management on annual business plans and budgets.
- Develop and manage relationships with public relations agencies and other outside companies
In the development of programs to meet communications objectives.
- Research and write news releases for trade and consumer media. Design, coordinate
and distribute press kits.
- Develop media contacts, plan press conferences and other press activities.
Identify opportunities to strengthen the hotel's positioning.
- Prepare and respond to guest and public issues in collaboration with General Manager
And Corporate Affairs.
- Publicize the Hotel's community and charitable organizations.
- Maintain clipping/photo files pertaining to the Hotel.
- Promote teamwork and quality service through daily communication and coordination
with other departments. Key departmental contacts include sales, other hotel departments,
hotel Executive Committee, and corporate and community affairs.
- Interact with outside contacts:
- Guests, to ensure their total satisfaction
- Clients, public relations agencies, vendors, trade and consumer media
- Other contacts as needed (professional organizations, private clubs, Government and
community leaders, etc.,)
- Perform other duties and special projects as assigned.
- Up to date Content
- Ensure Content and Images are up to date on Hotel Content Manager (HCM), consistent
across all channels and partner websites (e.g. Expedia)
- Facilitate hotel adoption to IHG new tools and systems
- Merchandise IHG global/regional campaigns
- Social Media
- Overall responsibility for social media (Facebook, Instagram, LINE and TripAdvisor etc.)
relevant to the hotel's source market
- Responsible for coaching social media best practices to relevant hotel departments
- Monitor both hotels and competitors presence on social media, engage the audience
through interaction and campaigns
- Formulating evaluation of Social Marketing campaigns
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