The Director of Sales's mission is to oversee and manage sales staff and reservation to achieve optimal sales in the best possible conditions for the hotel. The Director of Sales works closely with revenue management and marketing functions, to develop strategies to maximize REVPAR and grow market share.
Key Accountabilities
- Train sales team, orient new hires, manage performance, run weekly sales meetings with GM.
- Draft annual Marketing Plan, control department budget, create promotions for low season.
- Prioritize account base, track actual vs. potential production, assign individual targets, drive upsell/cross-sell.
- Keep team updated on hotel products and competitor rates/services, monitor competition regularly.
- Understand guest needs, liaise with other departments to ensure service delivery.
- Prospect new clients, join site inspections/sales trips/roadshows.
- Report business results to management, ensure budget compliance, maintain proficiency in PMS/Amadeus/MS Office.
- Maintain accurate management status reporting on business results,and team member action planning.
Requirements
- Previous experience in hospitality industry, preferably a 4 or 5 star hotel.
- 8 years of Sales experience.
- Strong leadership and communication skills
- Experience in strategic planning and execution.
- Knowledge of structuring sales quota goals and revenue expectations.
- Familiarity with statistical reports.
