Director of Sales and Marketing

Director of Sales & Marketing | Koh Samui Lead the full commercial strategy of two beachfront wellness resorts.

We are seeking a forward-thinking, tech-savvy Director of Sales & Marketing to drive both the revenue and brand positioning of our two luxury beachfront resorts in Koh Samui. Currently undergoing a transformation into wellness lifestyle destinations, our properties aim to set a new standard in guest experience, wellness integration, and hospitality innovation.

What We Offer:

· A dynamic, beachfront working environment

· Opportunity to build and lead your own sales and marketing teams

· Direct collaboration with the Managing Director

· A critical role in shaping the future of wellness travel in Thailand

Key Responsibilities:

Sales

· Lead and optimize the performance of the existing reservation and sales team

· Build and implement a tech-enabled sales strategy across direct bookings, OTAs, wholesales, and wellness-focused segment

· Drive pricing, promotions, and data-driven revenue strategies to grow ADR

· Introduce and manage CRM systems, automated workflows, digital reporting, and performance dashboards

· Collaborate with senior leadership on brand repositioning and digital sales transformation

Marketing

· Own the marketing vision and drive brand repositioning as wellness lifestyle resorts

· Oversee digital marketing efforts including website, SEO, performance ads, and influencer campaigns

· Manage OTA content, social media direction, and content coordination with outsourced social media management team

· Coordinate promotional campaigns aligned with seasonal offerings and guest experiences

· Ensure brand consistency across all guest touchpoint

Ideal Candidate Profile:

· 7–8+ years of relevant experience in hospitality sales and/or marketing leadership

·Strong grasp of OTA platforms, CRM systems, performance marketing tools, and revenue strategie

· Strategic mindset with the ability to execute and optimize campaigns across channels

· Proven leadership skills with a hands-on, data-driven, and digitally fluent approach

· Excellent English communication (Thai language a plus)

· Passion for wellness, hospitality, and creating unforgettable guest journeys

To apply, send your CV and a short introduction explaining why you're a great fit to: [Confidential Information]