Director of Sales and Marketing

Director of Sales & Marketing | Koh Samui Lead the full commercial strategy of two beachfront wellness resorts.

We are seeking a forward-thinking, tech-savvy Director of Sales & Marketing to drive both the revenue and brand positioning of our two luxury beachfront resorts in Koh Samui. Currently undergoing a transformation into wellness lifestyle destinations, our properties aim to set a new standard in guest experience, wellness integration, and hospitality innovation.

What We Offer:

A dynamic, beachfront working environment

Opportunity to build and lead your own sales and marketing teams

Direct collaboration with the Managing Director

A critical role in shaping the future of wellness travel in Thailand

Key Responsibilities:

Sales

Lead and optimize the performance of the existing reservation and sales team

Build and implement a tech-enabled sales strategy across direct bookings, OTAs, wholesales, and wellness-focused segment

Drive pricing, promotions, and data-driven revenue strategies to grow ADR

Introduce and manage CRM systems, automated workflows, digital reporting, and performance dashboards

Collaborate with senior leadership on brand repositioning and digital sales transformation

Marketing

Own the marketing vision and drive brand repositioning as wellness lifestyle resorts

Oversee digital marketing efforts including website, SEO, performance ads, and influencer campaigns

Manage OTA content, social media direction, and content coordination with outsourced social media management team

Coordinate promotional campaigns aligned with seasonal offerings and guest experiences

Ensure brand consistency across all guest touchpoint

Ideal Candidate Profile:

78+ years of relevant experience in hospitality sales and/or marketing leadership

Strong grasp of OTA platforms, CRM systems, performance marketing tools, and revenue strategie

Strategic mindset with the ability to execute and optimize campaigns across channels

Proven leadership skills with a hands-on, data-driven, and digitally fluent approach

Excellent English communication (Thai language a plus)

Passion for wellness, hospitality, and creating unforgettable guest journeys

To apply, send your CV and a short introduction explaining why you're a great fit to: [Confidential Information]