Essential Duties And Responsibilities (Key Activities Of The Role)
- Produces the Annual Revenue Plan in conjunction with Executive Committee, Sales and Marketing Budgets and forecasts
- Produces, implements and monitors action plans to ensure Revenue Plan objectives are achieved
- Analyses current and potential markets/trends, coordinates all activities to maintain and increase revenue through added business volume and increased rate
- Creates and implements special programmes to achieve greater productivity through
- Manages key accounts
- Oversees the selling and servicing of group business
- Co-ordinates the development of all promotional material
- Provides direction on and conducts market research
- Monitors competitor activities
- Ensures the hotel is represented as an active member of the local community through association membership
- Coordinates sales and promotes business for other InterContinental Hotels within the region. Interacts with worldwide regional sales offices with particular attention to local office
- Plans and executes sales trips to major market areas
- Attends major travel functions to promote sales for the hotel
- Directs all sales activities for Sales Managers to ensure they meet the goals of the Revenue Plan
- Produces monthly Sales reports and forecasts
- Meets with guests from major producers/organizers of big events staying in the hotel to ensure customer satisfaction
Key Metrics
- Departments Budget
- Sales Target
- Employee Satisfaction Survey
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