Summary
Job Title: Director of Sales & Marketing
Location: Hyatt Regency Phuket Resort
Department: Sales & Marketing
Reports To: General Manager
Job Summary:
The Director of Sales & Marketing (DOSM) is responsible for leading the Sales & Marketing team to drive revenue, market share, and brand awareness for Hyatt Regency Phuket Resort. This role involves developing and executing strategic sales & marketing plans, fostering strong relationships with key clients, and ensuring the resort achieves its revenue targets.
Key Responsibilities:
Sales & Business Development:
- Develop and implement sales strategies to maximize revenue across all market segments (leisure, corporate, MICE, wholesale, etc.).
- Identify new business opportunities and establish relationships with key accounts, travel agents, and corporate clients.
- Monitor market trends, competitor activities, and pricing strategies to maintain a competitive edge.
- Lead and motivate the sales team to achieve targets and exceed expectations.
Marketing & Branding:
- Oversee the development and execution of marketing campaigns, including digital marketing, social media, and PR initiatives.
- Work closely with Hyatt corporate marketing teams to ensure brand standards and marketing initiatives align with global strategies.
- Manage relationships with external marketing agencies, media partners, and influencers.
- Analyze marketing campaign performance and adjust strategies accordingly.
Revenue & Strategy:
- Collaborate with the Revenue Management team to optimize pricing, promotions, and distribution channels.
- Drive direct bookings through effective digital marketing and brand website optimization.
- Ensure strong collaboration between Sales, Marketing, and Operations teams to enhance guest experience and drive loyalty.
Team Leadership & Development:
- Recruit, train, and mentor the Sales & Marketing team to enhance performance and professional growth.
- Foster a culture of collaboration, innovation, and high performance within the department.
- Set clear goals and KPIs for the team and monitor progress regularly.
Qualifications
Qualifications & Experience:
- Bachelor's degree in Business, Marketing, Hospitality, or a related field.
- Minimum 5-10 years of experience in hotel sales & marketing, with at least 3 years in a leadership role.
- Strong knowledge of the Phuket market and key business drivers.
- Proven track record of achieving revenue targets and increasing market share.
- Excellent communication, negotiation, and leadership skills.
- Experience with digital marketing, social media, and e-commerce strategies.
- Strong analytical and strategic thinking abilities.
- Fluency in English additional languages are a plus.
