The Opportunity
At The Ascott Limited, we believe in empowering leaders to bring their authentic selves to work while shaping meaningful growth journeys.
We are seeking a commercially driven Director of Sales (MICE & Wholesale) to lead cluster‑level sales strategies, drive revenue growth, and build strong partnerships across the MICE and Wholesale segments. This role plays a critical part in positioning Ascott as a preferred hospitality partner across key markets.
Key Responsibilities
Commercial & Revenue Leadership
- Lead business development initiatives across MICE and Wholesale segments, identifying new markets, distribution channels, and revenue opportunities
- Develop and execute cluster sales strategies, pricing frameworks, and annual business plans aligned with revenue and yield objectives
- Partner closely with Revenue Management and property leadership to optimize performance and conversion
Market Strategy & Partnerships
Establish, manage, and grow strategic partnerships with:
- Corporate clients
- MICE agencies
- Destination Management Companies (DMCs)
- Industry platforms and partners
Monitor market trends, competitor activity, and demand patterns to inform sales strategy and tactical decisions
Client Engagement & Account Management
- Lead key client engagements including sales missions, site inspections, negotiations, and promotional activities
- Oversee RFP processes, contract negotiations, and key account management to drive long‑term client retention and growth
Leadership & Team Development
- Lead, coach, and develop a high‑performing sales team across the cluster
- Set clear performance expectations, provide guidance, and foster a results‑driven sales culture
- Ensure strong collaboration across Sales, Revenue, Marketing, and Operations teams
Qualifications & Experience
- Bachelor's degree in Business, Marketing, Hospitality Management, or a related discipline
- Minimum 10 years of progressive experience in hospitality sales, including senior leadership exposure in MICE and/or Wholesale segments
- Proven track record of driving revenue growth, strategic partnerships, and market expansion
- Strong commercial acumen with the ability to translate market insights into actionable strategies
- Excellent stakeholder management, communication, and negotiation skills
- Proficiency in MS Office and sales / CRM / reporting systems
