Distribution Sales Manager

Responsibilities :

The Distribution Sales Manager will be responsible for promoting and selling IT infrastructure and enterprise technology solutions through distribution channels. This includes working closely with distributors, system integrators (SIs), value-added resellers (VARs), and retail partners to expand market presence and achieve sales targets. The role requires strong knowledge of the ICT industry, channel sales operations, and distribution business models to ensure effective market penetration and competitive positioning.

Key Responsibilities

1. Sales & Channel Development

• Identify, engage, and onboard new distributors, system integrators (SIs), VARs, and retail partners to expand market reach.
• Develop and execute sales strategies for enterprise IT products and solutions such as networking, servers, storage, collaboration tools, and PC hardware.
• Conduct regular customer and partner visits to introduce new products, technical solutions, and promotional campaigns.
• Support both technical and commercial discussions with partners and end customers.

2. Customer Relationship Management

• Build and maintain strong long-term relationships with distributors and key channel partners.
• Gather customer and partner feedback on product performance, pricing, compatibility, and market requirements.
• Coordinate with internal teams to resolve customer issues related to supply, delivery, and after-sales support.

3. Sales Target & Performance Management

• Develop and implement sales plans aligned with company objectives and revenue targets.
• Monitor sales performance, analyze market trends, and adjust strategies accordingly.
• Prepare regular sales and market reports, including competitor analysis and channel performance updates.

4. Channel Management & Support

• Work closely with distributors to manage inventory levels and ensure product availability.
• Provide product and solution training to channel partners to improve their technical knowledge and sales capability.
• Support marketing initiatives such as product launches, roadshows, technical workshops, and seminars.

5. Market Intelligence & Industry Insights

• Monitor trends within the IT infrastructure and enterprise technology market, including cloud, AI, networking, and digital transformation developments.
• Analyze competitor strategies, pricing models, and market positioning.
• Participate in industry events, trade shows, and networking sessions to strengthen market presence and gather business insights.
• Collaborate regularly with headquarters and regional teams on technical discussions, commercial alignment, and project progress tracking.

Requirements

• Diploma or Degree in any discipline; candidates with ICT industry experience will have an advantage.
• 1–3 years of sales or channel sales experience, preferably within the IT or technology industry.
• Good network with distributors, channel partners, VARs, or system integrators is preferred.
• Strong understanding of market dynamics, customer landscape, competitors, and supplier ecosystem.
• Good business communication, coordination, and administrative skills.