Div. Mgr. - O2O Category Management (Electronics, Home, Health & Beauty, Pet)

Key Responsibility:

1) Category Strategy & Planning

• Develop and execute category strategies aligned with online growth objectives.
• Analyze market trends, customer behavior, and platform data to identify new opportunities and assortment gaps.

2) Assortment & Product Management

• Curate and manage a compelling online assortment with a balance of high-demand, trending, and new-to-market products.
• Collaborate with sourcing and merchandising teams to onboard new products and vendors, including Chinese and local brands.

3) Promotion & Campaign Planning

• Plan and execute category promotions across key campaigns, mega days, and platform-specific events (e.g., Lazada, Shopee, TikTok Shop).
• Coordinate with digital marketing and platform teams to maximize visibility and traffic.

4) Pricing & Profitability

• Monitor market pricing, set competitive prices, and drive margin improvement through strategic pricing and CN (Credit Note) management.
• Collaborate with finance and offline teams to align on cost allocation and margin support.

5) Performance Analysis

• Track and report on category KPIs including GMV, revenue, sell-through, inventory health, and margin.
• Utilize data to identify opportunities and take corrective actions to improve performance.

6) Cross-functional Collaboration

• Work closely with online merchandising, supply chain, warehouse, and platform teams to ensure smooth operations and customer satisfaction.
• Act as a key contact point between offline and online teams for O2O alignment and stock clearance initiatives.

Qualifications:

• Category Management – Understanding of product lifecycle, assortment planning, and merchandising.
• eCommerce Platforms Knowledge – Familiarity with Lazada, Shopee, TikTok Shop, and seller tools.
• Data Analysis – Ability to interpret sales data, pricing trends, and customer insights to drive actions.
• Vendor Management – Experience in sourcing, negotiation, and maintaining vendor relationships.
• Campaign Planning – Skill in creating and executing promotions aligned with platform campaigns.
• Pricing Strategy – Knowledge of competitive pricing, CN management, and margin optimization.
• Cross-functional Collaboration – Strong coordination skills with sourcing, operations, finance, and marketing teams.
• Communication Skills – Clear and effective communication in both Thai and English.
• Problem-solving – Ability to respond quickly and effectively to changing online market dynamics.
• Adaptability & Agility – Comfortable working in a fast-paced, data-driven environment with frequent changes.

CP AXTRA | Lotus's

CP AXTRA Public Company Limited.

Nawamin Office: Buengkum, Bangkok 10230, Thailand

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