Argyll Scott is actively seeking an experienced E-commerce Lead to drive online revenue growth and commercial performance across TikTok Shop and key e-commerce marketplaces for an international beauty retail company. The role will focus on developing platform strategies, optimizing commercial performance, and accelerating digital growth through data-driven account management, digital marketing, and marketplace execution.
Key Responsibilities
- Develop and execute e-commerce growth strategies across TikTok Shop, Lazada, Shopee, and other key marketplaces aligned with brand and business priorities
- Drive revenue, profitability, and market share growth across assigned e-commerce platforms
- Build and manage strong relationships with platform partners to unlock growth opportunities and maximize platform performance
- Own platform P&L and commercial targets, including revenue, margin, and investment management
- Optimize assortment, pricing, promotions, media investment, and platform visibility through data-driven analysis
- Develop and manage platform calendars, campaign participation, and promotional activities across TikTok Shop and marketplaces
- Leverage TikTok Shop ecosystem, content, livestreaming, affiliate, and other social commerce opportunities to accelerate consumer engagement and sales
- Monitor platform performance, consumer behavior, and competitive activity to identify opportunities for continuous growth
- Partner with Supply Chain and Operations teams to ensure stock availability, demand planning, and seamless order fulfillment
- Lead external agencies and partners to ensure effective execution of e-commerce and digital initiatives
- Continuously analyze performance and optimize strategies to improve efficiency, conversion, and overall online business growth
Qualifications:
- Bachelor's degree in business, Marketing, or a related field.
- Minimum 5 years of experience managing ecommerce platforms, ideally TikTok, Lazada and Shopee.
- Strong analytical capability with proven commercial and P&L understanding.
- Strong team and stakeholder management skills
- Excellent communication, influence, and stakeholder management skills.
- Excellent in English communication
- Experience in beauty, skincare or FMCG industry is viewed as an advantage.
If you are interested in exploring this role further, please send your resume to Munlika Jaiwattanasawat at [Confidential Information] or call directly on +66988899000 for a confidential discussion
Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.
