We are looking for an experienced E-commerce & Online Marketing Manager to drive online sales, enhance brand engagement, and strengthen our digital presence across owned platforms and key marketplaces. This role is for a commercially-minded leader who can turn digital initiatives into measurable sales growth and brand impact.
Key Responsibilities
E-commerce & Commercial Growth
- Own online sales performance, revenue growth, and e-commerce P&L
- Manage end-to-end e-commerce operations across brand.com, marketplaces (Shopee, Lazada, TikTok Shop), and social commerce channels
- Plan and execute online campaigns, promotions, and product launches to boost sales and enhance brand visibility
- Optimize product assortment, pricing, promotions, and online merchandising
Online Marketing & Brand Engagement
- Lead performance marketing campaigns (paid media, SEO/SEM, CRM, social media) with focus on ROI and conversion
- Collaborate with Marketing and Creative teams to ensure consistent brand messaging and impactful digital storytelling
- Develop strategies to increase online engagement, loyalty, and repeat purchase
Data & Performance Optimization
- Monitor sales, traffic, conversion rates, and customer behavior; use insights to continuously improve performance
- Track and analyze campaign performance, ROAS, CAC, and other KPIs
- Benchmark competitor activity and identify opportunities for growth
Collaboration & Execution
- Work cross-functionally with Brand, Marketing, Supply Chain, IT, and Customer Service teams
- Coordinate with external agencies and e-commerce partners to ensure smooth execution
- Drive innovation in digital experiences to enhance customer journey and engagement
Key Requirements
- 58 years experience in e-commerce and online marketing within consumer/retail businesses
- Strong knowledge of marketplaces, online platforms, and digital marketing performance metrics
- Proven ability to boost online sales and brand engagement
- Commercial, data-driven, and hands-on execution mindset
- Strong analytical, creative, and stakeholder management skills
