Your Tasks
This role is responsible for driving profitable e-retailers growth for two brands by leading innovative omnichannel strategies. This person will be coordinating with offline key accounts and internal stakeholders to ensure a consistent brand experience in line with company guidelines. Additionally, the role will lead initiatives to capture growth opportunities in eCommerce across the omnichannel landscape.
Responsibilities
- Develop and execute a comprehensive O2O (Online-to-Offline) and omnichannel strategy and roadmap e-retailers for NIVEA & Eucerin Brands.
- Lead strategic initiatives to integrate online and offline channels, advancing the organization toward full omnichannel maturity.
- Lead and execute strong eJoint Business Plans with offline key account team & retailers to support short and long-term growth objectives.
- Design and deliver innovative omnichannel activations, including promotional strategies and campaigns, Affiliate, Livestreaming to capture eCommerce growth innovation.
- Manage end-to-end omnichannel execution, including planning, implementation, monitoring, performance evaluation, and future recommendations.
- Oversee omnichannel performance management by defining KPIs, analyzing sales results, and optimizing trade spending and media investment efficiency.
- Collaborate closely with Offline key account team, e-commerce Trade marketing, performance marketing, e-content and cross-functional teams to ensure pricing alignment, brand consistency, and account performance.
- Ensure consistent omnichannel Brand execution across assortment, content, banners, and product visibility.
- Build and maintain strong customer relationships, positioning the company as a preferred supplier and trusted omnichannel partner.
- Provide strategic insights, expertise, and recommendations to retailers and internal stakeholders to accelerate omnichannel growth.
Your Profile
- Bachelor's degree of any field
- Minimum 3+ years of experience in key account management, sales, or omnichannel roles, with hands-on exposure to both offline and online channels, Modern Trade customers or e-Commerce customers.
- Strong sales, account management, and project management skills, with a proven ability to manage cross-functional initiatives
- Strategic thinking: Able to tackle complex situations, evaluate alternative courses of action, and provide fact-based solutions/recommendations
- Self-starter with a strong sense of ownership, able to work independently, proactively identify opportunities, and drive initiatives from concept to execution.
- Strong communication, negotiation, and influencing skills, able to collaborate effectively with internal and external stakeholders to achieve win-win outcomes.
- High level of analytical skill, with the ability to evaluate numbers into business insight.
- Ability to build credible, long-term relationships with key partners.
- Preferrable Solid working knowledge of eCommerce or omnichannel best practices, including e-commerce platforms, digital marketing trends, Affiliate marketing.
- Strong presentation skill
- PC proficiency, particularly in Microsoft Excel and PowerPoint.
- Proficient in Thai and English (business level), both written and spoken.
At Beiersdorf, we want to help people feel good about their skin and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Additional information
Office Location:6th and 7th Fl. Sathorn Square Office Tower, 98 North Sathorn Road, Silom, Bangrak, Bangkok 10500. (Remotely Working from home could be applied)
