E-commerce & Traffic Operation Manager

TECNO Thailand

• Working Days: Monday to Friday
• Office Hours: 8:30 AM 5:30 PM

Job Description

1. Responsible for the integration of internal and external marketing resources;2. In charge of e-commerce product selection, pricing and supply chain management;3. Oversee overall e-commerce operation work.

Act as a bridge to connect EC and DM internally, and establish solid cooperative relationships with e-commerce platforms externally. Realize refined internal and external joint operation, so as to maximize sales volume and minimize operating costs.

1. Strategic Planning: Formulate annual plans for e-commerce channel sales volume, DM and expenses in accordance with the company's overall strategies and development goals.

2. Business Cooperation: Dock with e-commerce platforms and build long-term and in-depth cooperative partnerships to obtain core platform resources. Maintain in-depth insight into the platform's traffic resource structure, marketing strategies, competitive landscape, future development plans and industry trends.

3. Product Selection & Matrix Layout: Layout product matrices based on the characteristics and operation mode of e-commerce business, set profit and loss targets for products, and monitor the target completion status in real time.

4. Traffic Delivery & Optimization: Take charge of in-site and out-site traffic delivery, including media selection, expense allocation, content planning and audience positioning. Track operation effects continuously and optimize delivery strategies dynamically. Fulfill traffic and conversion targets within scheduled time nodes. Analyze the full-funnel conversion rate of all traffic entrances, identify core influential variables to iterate and upgrade delivery strategies. Be accountable for scale indicators including followers, UV, GMV and member quantity, as well as efficiency indicators covering CTR, ACT, CVR and ROAS.

5. Full-cycle E-commerce Operation: Manage the full operation cycle of new product launches, large-scale promotion activities and daily store operation. Responsible for product listing optimization, dynamic pricing adjustment and platform activity application & setting.

6. Data Analysis & Review: Conduct comprehensive data analysis and post-event review after each large-scale promotion activity, summarize operational problems and advantages, formulate targeted optimization plans and promote the full implementation of improvement measures.

7. User Refined Operation: Implement hierarchical management and refined operation for platform followers and members to improve user activity, stickiness and repurchase rate.

Job Qualifications

• Education Background: Bachelor's degree or above

• Work Experience: More than 3 years of professional e-commerce operation experience

• Professional Skills: Prior experience in e-commerce platform operation and out-site promotion & optimization via Google, Facebook and other media channels is preferred

Competencies & Personal Traits

Core Competencies: Excellent customer acquisition capability, strong logical analysis, communication and cross-departmental collaboration skills, outstanding executive ability and project driving capability

Basic Competencies: Proficient in English expression and communication; rapid learning ability

Personal Traits: Outgoing, passionate and infectious; self-motivated, result-oriented