About ADA
ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations; where every touchpoint earns trust, every interaction creates value, and every decision runs on real-time intelligence, so enterprises can stay ahead and deliver measurable outcomes. Our mission is to build the world's most intelligent growth platform for every client we serve. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare.
Job Description
POSITION TITLE
E-commerce Marketing, Strategy & Planning Senior Associate
BUSINESS UNIT
E-Commerce
REPORTING LINE
EC Marketing Manager
As the E-commerce Marketing, Strategy & Planning Senior Associate at ADA , you will be in charge of planning, executing campaigns, monitor, and optimize performance for e-commerce marketing activities, including but not limited to paid ads, display ads, and affiliate marketing . This is an exciting role, enable you with full skillset of overseeing campaign strategy, implementation, trafficking, and analysis with widen of campaign types in across marketplace platforms (Lazada/Shopee/Tiki / TikTok ).
Accountabilities / Key Responsib i Lities
Please list in brief and concise statements the accountabilities / key responsibilities of the position
1
- You will work closely with Commercial Manager/ Commercial Associate on assigned accounts to deliver high performance e-commerce marketing activities across the marketplace platforms.
- You will be proficient in managing client campaigns including strategy development and planning, campaign execution and analysis, providing regular insights and recommendations.
- You will lead the entire campaign planning – proposal – execution – evaluation and optimization cycle for the next campaign.
- You will participate in relevant internal and external training programs for personal and professional development.
- You will work with enthusiastic regional and local ADA leaders and colleagues and have ability to access ADA's professional systems and tools that effectively support your daily work.
Qualifications, Experience & Skills/Competencies
QUALIFICATIONS: (List down the minimum qualifications required)
EXPERIENCE: (List down the minimum years and type of experience required)
Bachelor's degree in business administration , Marketing, or related field
- 2- 3 years of working experience in e-commerce marketing/ digital performance marketing on marketplace platform, e-commerce enablement agency, or online business team at client side.
- Proven ability to plan, execute, and optimize performance marketing campaigns across platforms like Lazada, Shopee, Zalora, and TikTok Shop.
- Strong understanding of marketplace mechanics, especially around traffic acquisition, conversion, and media buying.
- Skilled in campaign analysis and reporting, with the ability to draw insights and recommend optimizations using tools like Excel and Power BI.
- Effective communicator with the ability to clearly present strategies, performance updates, and recommendations to clients and internal stakeholders.
- Experience collaborating with internal teams (Commercial, Creative, Operations) and external platform representatives.
- Highly accountable with a proactive mindset, capable of managing campaigns end-to-end.
- Proficient in budget management and performance tracking.
- Fluent in writing and speaking skills in English .
Skills / Competencies
TECHNICAL COMPETENCIES/ SKILLS: List down the critical skills required of the position
- Familiarity with E-commerce platforms such as Lazada, Shopee, and other local marketplace s.
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