About Us:
Paula's Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products. Our mission comes to life through four core values that guide our actions, decisions, and impact:
- Build Trust: We set the standard for skincare, transparency, and shared knowledge.
- Be Bold: We lead through innovation and by challenging the status quo.
- Act with Kindness: We operate with respect and carefor our customers, colleagues, and the planet.
- Create Community: We believe in the power of connectionwhether educating customers, supporting each other, or giving back, we grow stronger together.
About the Region:
Our Southeast Asian headquarters is located in Singapore, and currently manages Singapore, Malaysia, Indonesia, Thailand, Philippines and India. Our channels include not only our own DTC platform, but also marketplaces such as Lazada, Shopee, Amazon, Tiktok as well as an offline presence in Unity Pharmacies and Sephora Stores.
About Our Culture:
We're a rapidly growing entrepreneurial team that thrives on change, prioritizing a culture of feedback and inclusivity. Our E-commerce Campaigns team is the driving force behind every online campaign the perfect opportunity for you to collaborate with multiple internal and external channel partners, optimizing results.
Paula's Choice is also committed to diversity! Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. We hope you agree. If you share our values and our enthusiasm for empowering people to achieve their own definition of beautiful, Paula's Choice could be a wonderful fit for you
The Opportunity:
Paula's Choice SEA is looking for a highly driven Ecommerce Marketplace Campaigns Specialist to support the planning and execution of regional marketplace campaigns across Southeast Asia.
This role sits at the heart of our e-commerce growth, working closely with the Ecommerce Campaign Manager SEA to execute impactful campaigns across platforms including Shopee, Lazada and TikTok Shop.
The ideal candidate is both detail-oriented and performance-driven, with strong project management skills and a deep curiosity for marketplace trends, consumer behavior and digital commerce.
You will play a key role in bringing campaigns to life end-to-end from campaign planning and platform coordination to storefront optimization and advertising performance ensuring Paula's Choice continues to deliver best-in-class marketplace experiences across the region.
Key Responsibilities:
Ecommerce Marketplace Campaign Execution
- Manage day-to-day marketplace operations across key e-commerce platforms including Shopee, Lazada, Amazon and TikTok Shop.
- Plan and execute mega campaigns and daily promotions (e.g. 3.3, 6.6, 9.9, 11.11), ensuring timely campaign submissions and seamless execution across platforms.
- Maintain and optimize product listings, pricing strategies and promotional mechanics according to each platform's requirements.
- Identify opportunities to leverage platform campaign tools such as vouchers, bundles, add-ons, platform traffic boosters and exclusives to maximize campaign performance.
- Support storefront and campaign landing page optimization to drive stronger conversion during key traffic moments.
- Monitor category trends, competitor activities and marketplace algorithm changes to inform campaign strategies.
- Collaborate closely with marketplace Key Account Managers (KAMs) to align platform initiatives, visibility opportunities and campaign participation.
- Work with the Creative Team to develop campaign storefront assets, product visuals and promotional materials aligned with campaign objectives.
- Coordinate with the Operations Team to ensure inventory availability, fulfilment readiness and platform SLA compliance during campaign periods.
Social Commerce & TikTok Shop
- Support campaign planning and execution for TikTok Shop, including promotional mechanics, bundles and platform campaigns.
- Collaborate with internal teams and partners to support livestream and affiliate-driven campaigns during key promotional periods.
- Monitor and analyze TikTok Shop traffic, engagement and conversion performance to identify opportunities for growth in social commerce.
Digital Advertising & Performance Marketing
- Support the strategy and execution of marketplace advertising campaigns including Shopee Ads, Lazada Sponsored Solutions and affiliate programs.
- Manage external traffic initiatives such as Meta CPAS and off-platform traffic drivers to boost campaign visibility and conversion.
- Optimize ad performance through budget management, bid optimization, keyword strategy and creative testing.
- Work with the regional team to evaluate ROAS, CIR and incremental sales impact of advertising investments.
Campaign Reporting & Performance Analysis
- Track campaign performance across platforms including sales, traffic, conversion and advertising performance.
- Consolidate campaign results and cost data to evaluate ROI and campaign effectiveness.
- Build and maintain campaign reporting dashboards to provide clear performance visibility.
- Conduct post-campaign analysis to identify key insights, optimization opportunities and best practices.
- Continuously test, iterate and improve campaign strategies to drive stronger performance.
You possess:
- A University degree in Marketing, Business, E-commerce or a related field
- 24 years of hands-on experience in e-commerce marketplace operations or digital commerce
- Experience managing campaigns on Shopee, Lazada and/or TikTok Shop
- Strong understanding of marketplace campaign mechanics, platform tools and promotional strategies
- Experience with performance marketing, marketplace ads or digital advertising is a strong advantage
- Strong organizational and project management skills, with the ability to manage multiple campaigns simultaneously
- A strong analytical mindset and ability to interpret performance data and translate insights into actionable improvements
- Excellent communication and collaboration skills to work effectively with cross-functional teams and external partners
- High proficiency in English, both written and spoken
You are:
- Highly organized with strong attention to detail
- Performance-driven with a data-led mindset
- Comfortable working in a fast-paced e-commerce environment
- Curious and eager to learn about digital commerce trends and marketplace ecosystems
- Solutions-oriented and proactive in solving problems
- A strong collaborator who values teamwork and open communication
- Passionate about beauty, skincare and consumer brands
Why You'll Love it Here:
- Work on a regional stage with a cult-favourite global brand.
- Be part of a passionate, collaborative, and creative team.
- Shape stories that inspire confidence, self-care, and empowerment.
- Thrive in a fast-moving, dynamic environment where your ideas matter.
Do you recognise yourself in the description above and do you enjoy working in a dynamic and collaborative work environment Then we'd love to get to know you and hopefully welcome you to join our enthusiastic team soon (yes we move fast, also in our recruitment!). We look forward to receiving your Curriculum Vitae. Please note that only shortlisted candidates will be contacted.
If you would like further information about this vacancy please contact Radhika Jain, HR Director SEA via [Confidential Information].
