Ecommerce Specialist

Job Scope

Responsible for drives sales and brand visibility on platforms like Lazada, Shopee, and TikTok Shop by managing live stream commerce, affiliate marketing, social content, short video, SEO, SEM, paid media. They analyze performance metrics to optimize ROI, coordinate with marketing teams, and implement strategies to boost conversion rates.

Drive digital marketing excellence and marketplace growth by leading strategy, execution, and cross-functional collaboration to achieve sales targets, enhance customer experience, and maximize overall platform performance.

Goal

Lead data-driven digital and marketplace strategies to accelerate revenue growth, improve customer engagement, and maximize overall business performance.

Key Accountability

• Develop digital marketing strategy, management, and performance optimization aligned with business objectives
• Define and monitor key customer metrics and overall performance indicators
• Identify growth opportunities to increase marketplace revenue and brand performance
• Develop and execute detailed day-to-day brand activity plans across marketplace platforms
• Oversee and continuously improve the end-to-end customer experience on the platform
• Implement initiatives that enhance engagement, satisfaction, and retention.
• Drive new opportunities that meet customer needs and exceed e-commerce revenue goals.
• Collaborate closely with Merchants, Marketing, and cross-functional teams to execute and develop marketplace initiatives.

Job Qualifications

• Familiar with Shopify, Shopee, Lazada, TikTok Shop, and related e-commerce backend systems.
• 2 years of experience in e-commerce operations or online store management.
• Strong analytical skills with ability to interpret data and develop actionable insights.
• Ability to work under pressure in a fast-paced environment, with strong multitasking capability.
• Proactive, detail-oriented, and strong problem-solving and communication skills.
• Experience in marketplace advertising or social media marketing is an advantage.