Job Summary:
This role is critical in curating and delivering a dynamic calendar of high-impact events, workshops, and brand activations that bring our green-concept area to daily life. The position requires a strong commercial mindset, strategic event marketing capabilities, and a deep understanding of how to turn creative programming into tangible traffic, revenue, and engagement outcomes. You will lead cross-functional initiatives that turn spaces into experiences, visitors into communities, and partnerships into value.
Key Responsibilities:
- Own and manage the Master Calendar of Green-concept area's yearly and monthly programmingspanning
- flagship activations, daily events, and seasonal themes that drive traffic, revenue, and community growth.
- Design event strategies that align with business objectives, brand purpose, and key performance metrics (traffic, customer satisfaction, commercial returns).
- Develop, pitch, and execute partnership models with brands, creators, institutions, and influencers that generate mutual valueincluding sponsorships, co-hosted events, or revenue sharing formats.
- Create immersive, high-quality content and experiences through storytelling, sensory design, and unexpected interactions that refresh the space on a daily basis.
- Lead and mentor a programming team (coordinators, producers, and collaborators) to deliver consistently excellent, on-brand activations and experiences.
- Analyze event performance and customer feedback to drive continuous improvement and data informed decision making.
- Work closely with Brand, Marketing, and Leasing teams to ensure alignment in storytelling, promotion, and customer targeting.
- Curate programs that balance creativity with business impact, whether through ticketed events, brand collaborations, or experience-led revenue streams.
Qualifications:
- Bachelor's or Master's degree in Event Management, Marketing, Communication Arts, Business Administration, or related fields.
- At least 810 years of experience in event marketing, lifestyle activation, or experiential content management, preferably in commercial or retail spaces.
- Proven track record in delivering commercially successful events, managing partnerships, and developing customer-centric experiences.
- Strong background in strategic planning, budget management, stakeholder coordination, and performance analysis.
- Excellent communication, negotiation, and interpersonal skills; strong network in creative, lifestyle, and F&B industries is a plus.
- Passionate about creating impact through innovation, collaboration, and cultural relevance.
