Event Management Manager

Job Descriptions:

• Develop and implement integrated experiential marketing strategies aligned with brand, customer, and business objectives.
• Create and manage a portfolio of flagship, seasonal, and signature events that differentiate the brand and enhance customer loyalty.
• Identify emerging trends and opportunities in experiential marketing to strengthen market positioning and customer engagement.
• Establish event performance frameworks and KPIs to measure brand impact, commercial outcomes, and return on investment.
• Lead end-to-end planning and execution of marketing, corporate, and customer engagement events across local and international markets.
• Direct cross-functional collaboration with internal stakeholders, external vendors, agencies, and sponsors to ensure seamless delivery.
• Oversee event operations, logistics, production, and customer experience standards to ensure exceptional execution.
• Manage risk assessment, contingency planning, compliance requirements, and post-event evaluations.
• Maximize utilization of event venues, promotional spaces, media assets, and sponsorship inventory to drive revenue and customer engagement.
• Develop commercial strategies for event monetization, sponsorship packages, and partnership opportunities.
• Manage event and marketing budgets, ensuring effective allocation of resources and strong financial governance.
• Identify efficiency improvements to enhance operational effectiveness while maintaining event quality and customer experience.
• Build and maintain strategic partnerships with brands, agencies, media partners, industry associations, and key stakeholders.
• Identify, negotiate, and execute sponsorship opportunities that enhance customer experiences and deliver mutual business value.
• Develop partnership tactics that expand brand reach, create new revenue streams, and support marketing objectives.
• Ensure partnerships are effectively activated across event platforms and customer touchpoints.

Qualifications:

• Bachelor's or Master's degree in Marketing, Business Administration, Event Management, or a related field.
• 5–8 years of experience in experiential marketing, event management, partnership development, or related functions.
• Proven track record in developing and executing large-scale marketing, corporate, or customer-facing events.
• Strong commercial acumen with experience managing sponsorships, partnerships, budgets, and revenue-generating initiatives.
• Excellent stakeholder management, negotiation, project management, and leadership skills.
• Experience managing external agencies, vendors, and cross-functional teams in a fast-paced environment.