Role Summary
This role supports the end-to-end execution of CJ App marketing and communication—from offline activation, online marketing, KOL marketing, and campaign management to CRM communications. You'll work closely with marketing lead and coordinate with central Marketing team and other related internal CJ teams to ensure campaigns and marketing communication are delivered on time, accurately, and with strong operational discipline.
Key Responsibilities
Campaign coordination & preparation
- Coordinate with central Marketing and other internal teams to execute campaigns smoothly.
- Work with marketing lead to define online campaign strategy
- Execute campaign preparation.
- Create clear communication briefs, artwork design, manage timelines, and oversee the production of marketing materials.
- Ensure campaign details (mechanics, T&Cs, creative, store execution notes) are correct and shared to relevant teams.
Online marketing execution
- Plan and execute online marketing campaigns, including social media management and digital, performance-based marketing.
- Manage budgets for Google Ads, Meta Ad or any related online platform, optimizing them focus on Cost Per Install (CPI) and Customer Acquisition Cost (CAC).
- Monitor key performance metrics and summarize results and learnings.
KOL / Influencer coordination
- Source and coordinate KOLs/influencers: outreach, briefing, content coordination, schedule tracking, and post-campaign recap.
- Track deliverables and performance (views, engagement, link clicks, redemptions if applicable).
CRM & marketing communications execution
- Work with CRM team to execute marketing communications and retargeting strategy (push, in-app messages, email/SMS/LINE if applicable).
- Coordinate message content, targeting/segments (as defined), scheduling, and proofing.
Marketing admin & operations
- Handle marketing-related admin tasks: PR/PO coordination, vendor documents, invoice tracking, and budget tracking support.
In-store activation support (O2O)
- Coordinate in-store activation activities to drive app installs and engagement (e.g., QR sign-ups, staff scripts, POP materials).
- Work with store ops to ensure materials are delivered and executed correctly.
- Gather execution feedback and summarize store results (where possible).
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field (preferred).
- 1–4 years experience in marketing, e-commerce, retail, FMCG, or digital marketing roles (internship experience counts).
- Understanding of online marketing and/or influencer marketing.
- Comfortable coordinating multiple stakeholders, timelines, and deliverables.
- Experience with Google Analytics, Google Ads, and social media ad platforms
- Experience in content creation, copywriting, and campaign planning
Skills & Competencies
- Strong coordination and project tracking skills (detail-oriented, on-time delivery)
- Good communication and teamwork skills
- Analytical mindset with strong data interpretation skills
- Organized and reliable with admin tasks and documentation
- Able to analyze basic campaign results (Excel/Google Sheets) and summarize insights
- Can work in a fast-paced environment with operational tasks (store coordination)
Nice to Have
- Experience working with CRM tools or push/in-app campaigns
- Familiarity with app/e-commerce metrics (install, conversion, repeat purchase)
- Experience coordinating agencies or external vendors
- Basic knowledge of GA4/Appsflyer/Adjust (or willing to learn)
